Wee Keong Choo

Senior Business Development , Brand Manager & Sales Director | ASEAN Market Expansion | Textile, Apparel & OEM | Trilingual (EN / 中文 / Bahasa)

Penang, Malaysia

About

Senior Business Development, Brand Manager & Sales Director with 25+ years of experience in textiles, fashion apparel, and home goods industries. Proven of brand development and expansion to all major departmental store and show room in shopping mall. Skilled in developing ASEAN markets, leading regional sales teams, and managing OEM/ODM partnerships across Malaysia, Thailand, and Vietnam. Trilingual in English, Mandarin, and Bahasa Malaysia, with strong written and verbal communication skills. Passionate about driving growth through strategic partnerships and market expansion.

Experience

  • Sales Director at Jiangyin Hongliu Bedsheets Co.Ltd
    Nov 2022 - Present · 3 yrs 8 mos

    Developed new business opportunities for textiles, garments, and bedsheets/home textiles across Southeast Asia. Led company teams to participate in exhibitions in Bangkok and Vietnam, strengthening export partnerships

  • Sales Director at Hong Liu, LTD
    Nov 2022 - Oct 2025 · 3 yrs