San Mateo, California, United States
Led the data team (a mix of engineers and modeling scientists) focussed on Quantcast's Measurement business and also the web team responsible for the Quantcast Measurement profiles showcasing analytics for millions of sites, web networks (e.g. NBC Universal owned tens of sites), and custom segmentation. Major Accomplishments: - Led the development of Mobile App (and Cross-Platform) measurement as an extension to the existing main data pipeline. Involved working closely with in-house mobile app developers that built out the Android and iOS SDKs. - Built the cross-platform cohort based analytics feature. - Led the teams that built Quantcast's Audience Interest and Political Interest features. - Led the teams that built out the Audience Grid, allowing for simpler integration/ingestion of third party data to be combined with the Quantcast website visitation data. - Created our Engineering On-Boarding consisting of an in person training session to go over map-reduce concepts and more specifically the basics of our internal frameworks for writing jobs/flows. - Significantly improved operations resulting in a large decrease in paging alerts and SLA breaches as related to the timeliness of measurement profile data refreshes.
Worked on AdLearn5, a core product of AOL Advertising used for advertising campaign management. It was here that I decided to make the jump from pure individual contributor to technical manager.
Worked on a Windows-based SDK for AOptix's Iris-based Authentication software.
Worked on image processing and fingerprint-based biometric authentication algorithms.