Utica, New York, United States
Seasoned communicator with 20+ years of marketing/communications/public relations experience in higher education, the public/government sector and business environment
As a member of the President's executive leadership team, Westervelt led SUNY Oswego's overall marketing, communications strategic planning, content development, outgoing communications management, visibility and branding activities for the college's main and branch campuses. In his role as CCO, Westervelt oversaw the Office of Communications and Marketing to engage key target audiences and tell the SUNY Oswego story of impact, in alignment with the university's strategic plan, through a variety of creative methods, including new media, social networking, direct marketing, video, print, web, email, and news media.
As a member of the senior leadership team, I oversee the marketing/communications and public relations efforts of Cazenovia College. My departmental focus is on establishing effective relationships with students, alumni, faculty, staff, media and other College constituents, and above all on marketing the College to prospective students and their families.
Supervised the communications, public affairs/public information activities of a five-county governmental agency and the Syracuse Metropolitan Transportation Council.