Wayne McKoy

National Account Manager

Switzerland

About

Experience

  • Ecotone UK (formerly Wessanen UK/Kallo Foods Ltd) (6 yrs 9 mos)
    • National Account Manager Grocery
      Oct 2022 - Present · 3 yrs 10 mos

    • National Account Manager Out Of Home/ Foodservice UK & Ireland
      Jun 2021 - Oct 2022 · 1 yr 5 mos

    • Key Account Manager Foodservice
      Nov 2019 - May 2021 · 1 yr 7 mos

  • Health & Wellness Personal Develoment Coach at McKo
    Dec 2016 - Nov 2019 · 3 yrs

    Key responsibilities: • Work with clients to lose weight, gain weight, develop skills, get fit and self-defense • Motivate and challenge clients • Develop personalised training plans and the ability to track achievement against KPI • Provide nutritional advice & plans (Recipes and Diet) • Coach clients on how to achieve long term physical and mental goals • Feedback reports helping clients better understand achievements and areas to develop • Grow client base while retaining current customer base • Manage all elements of running a business

  • National Account Manager - Grocery (Short Term Cover) at Mallow & Marsh
    Jul 2017 - Nov 2017 · 5 mos

    Key responsibilities: • Manage/develop accounts (Sainsbury, Waitrose, BP etc) to drive new opportunities, maximise sales and increase range/space • Lead ‘New Product Development’ launch across accounts and review efficiency • Develop new business through networking and trade show events • Manage ‘Profit & Loss’ and develop ‘Joint business Plan’ to maximise opportunities • Weekly/accurate forecasting to maintain the companies lean ‘Cost Of Goods’

  • Key Account Manager - High Street at General Mills
    Jan 2016 - Sep 2016 · 9 mos

    • Manage and develop General Mills portfolio of brands including Nature Valley, Haagen Dazs, Old El Paso within High Street, Health & Travel accounts • Liaise and grow the relationship between General Mills and Boots, WH Smith Travel, WH Smith Retail, Super Drug along with other accounts • Deliver and maximise sales and gross profit across accounts • Evaluate promotional effectiveness to ensure the most efficient use of promotional expenditure while developing category review presentations to support the achievement of the sales budget • Align and provide business with accurate rolling monthly sales forecasts

  • Mondelēz International (4 yrs 5 mos)
    • Grocery Category Development Executive
      Sep 2013 - Jan 2016 · 2 yrs 5 mos

      • Provide leading insight and collaborate closely with retailers to help build long-term category partnerships
 • Build comprehensive category recommendations to optimise category sales for both retailers and Mondelēz
 • Work closely with both Customer Development Managers & National Account Managers to influence the Retailer’s, while growing Mondelēz share and quality of space
 • Develop Point Of Buying visions to drive category growth using key insight to reflect market trends and shopper missions
 • Work closely with Brand Marketing & Product Change Managers to deliver world-class in-store execution of New Product Development


    • Sales Development Executive
      Sep 2011 - Aug 2013 · 2 yrs

      ● Manage and develop a portfolio of over 140 retail stores consisting of symbols, multiple sites, and Independents. ● Building strong relationships with retailers to deliver the Cadbury/ Kraft strategic agendas of key national account teams. ● Balance periodic priorities and full year KPI’s to deliver against targets on the share of space, range, NPD, distribution, visibility on/off-fixture, promotional execution & volume. ● Develop monthly ground planners to identify opportunities to help develop the different categories within the store. ● Daily/ Monthly stock and cash management along with financial tracking