East York, Ontario, Canada
GTM Engineer specializing in outbound and inbound automation systems that drive revenue. 5+ years at Scotiabank building process automation, compliance analytics, and cross-functional delivery, combined with hands-on experience designing the workflows that make go-to-market teams actually scale. What I build: Outbound: signal-based prospecting pipelines in Clay and Apollo.io, ICP-scored by Claude, with AI-powered outreach sequencing. Latest build pulls from 5+ data sources and delivers 50+ qualified leads per week. Inbound: lead routing, attribution pipelines, content brief automation, and AEO/GEO audits. Latest builds include n8n dashboards replacing 10+ hrs/week of manual SEO reporting, and Claude-powered content briefs cut from 2 days to 30 minutes. Stack: Clay · Apollo.io · n8n · Zapier · Claude · Ahrefs · Semrush · Screaming Frog · GSC · GA4 What makes me different: Most GTM engineers come from pure SaaS or agency backgrounds. I bring years inside a regulated enterprise, navigating stakeholder buy-in, compliance constraints, and data governance, and still shipped automation at scale. That combination is rare. CSPO · CSM · Software Engineering Immersive (General Assembly) Case studies available on request. If you're building a GTM function and need someone who can own the systems end to end, let's talk.
Designed and deployed end-to-end GTM systems for clients across outbound and inbound, replacing manual processes with automated pipelines built on Clay, Apollo.io, n8n, and Zapier. Built signal-based outbound workflow pulling from 5+ data sources, ICP-scored by Claude, delivering 50+ qualified leads per week with AI-powered outreach sequencing baked in. Replaced 10+ hours per week of manual SEO reporting with automated n8n dashboards feeding live data directly to client teams. Cut content brief turnaround from 2 days to 30 minutes using Claude-powered automation connected to client CMS workflows. Conducted AEO/GEO audits and built attribution pipelines so clients could see exactly which channels were driving pipeline.
• Assisting with the design and execution control processes • performing monitoring controls • collating, analyzing and providing compliance snapshots for in scope regimes •reviewing and updating governance and procedure documentation and track control issues.
• Promoted due to exceptional performance, overseeing a diverse team and capitalizing on opportunities to enhance the customer experience • Maintained strict compliance with standards/procedures, including recommending enhanced processes for customer traffic surveys, auditing, and related practices.
• Completed special customer requests and ranked among the top of all associates. • Aided numerous customers and thrived in high-stress situations with cross-functional staff.
• Coached sales associates in product specifications, sales incentives, and selling techniques, boosting customer satisfaction ratings despite significant organizational challenges. • Forecasted sales and set policies that increased the opportunity win rate average.