Kassel, Hesse, Germany
With over 25 years of experience in branding and visual communication, I work at the intersection of strategy, identity, and culture — shaping how organizations present themselves to the world. I currently serve as Chairman of the Syrian Identity Development Team, where I led a national initiative to redesign Syria's visual identity: including the country's logo, visual symbols, new currency design, as well as the complete brand identity of the Ministry of Interior — spanning vehicle liveries, uniforms, and visual systems across all its departments and directorates. I also develop brand identities for a wide range of governmental bodies and institutions across the region. I am the Founder & Director of Brando Branding Agency, where we help brands define who they are and how they show up in the world. I am the co-founder of Gridliners — a design association and awards platform celebrating excellence in visual communication — and the founder of a Brainstorming Community for Designers, a space built for creative exchange and professional growth. As a jury member for design awards, a speaker, and a lecturer on branding and visual communication, I am deeply invested in elevating the design profession and inspiring the next generation of creatives. Award-winning designer. Educator. Nation-builder through design.