Bilbao, Basque Country, Spain
International senior executive with 20+ years of leadership experience in energy infrastructure, operating across global, complex, and post-merger environments with revenue responsibility exceeding €1B. I build and steer enterprise growth platforms that integrate commercial execution, digital enablement, and portfolio alignment to deliver predictable, margin-resilient performance. My experience spans global sales and marketing leadership, pricing governance, business development, commercial operating model design, and cross-regional execution alignment. Beyond revenue leadership, I contribute to enterprise steering across product portfolio prioritization, digital and IT governance, and application roadmap selection to ensure commercial, operational, and capital alignment. I am motivated by building high-performing teams, strengthening market credibility, and contributing to industrial platforms with long-term impact.
•Accountable for enterprise-wide commercial governance, operating model architecture, and digital platform integration across a global renewable energy business. •Align commercial architecture, digital infrastructure, and portfolio prioritization with enterprise performance and capital allocation objectives. •Redesigned the global commercial architecture to reduce structural complexity, clarify decision rights, and increase execution speed within a highly competitive, capital-intensive market environment. •Established a unified CRM and commercial data framework integrating workflow automation and analytics into forecasting, offer governance, and performance management — strengthening transparency, forecast reliability, and margin control at scale. •Established a joint business-IT operating model and defined a multi-year digital roadmap to eliminate redundancy and institutionalize data-driven execution across the commercial organization. •Led transformation initiatives under significant market and organizational pressure, navigating multinational complexity while strengthening leadership accountability and achievement of enterprise performance objectives.
• Accountable for global Sales & Marketing performance across a €4B+ revenue business unit during post-merger integration, with accountability for order intake performance, revenue and commercial alignment across regions. • Directed a matrix organization comprising 5 direct reports, 5 regional functional leaders, and an indirect commercial organization of 400+ professionals across multiple geographies. • Stabilized global order intake governance and strengthened forecast transparency during a period of structural consolidation, aligning regional sales execution with executive-level performance expectations. • Standardized sales operating models, approval governance, and cross-regional commercial frameworks to improve coordination across the full commercial value chain, including portfolio alignment and product feedback integration. • Operated at executive committee level, steering strategic transformation initiatives spanning sales approval governance, product portfolio prioritization, and digital commercial infrastructure.
•Led the North American Sales & Marketing organization accountable for a €1B+ annual revenue portfolio spanning turbine sales, repowering, and long-term service agreements within a highly competitive, policy-driven renewable energy market. •Directed regional go-to-market strategy, commercial organization design, and incentive architecture following portfolio integration, aligning sales, service, and operations to support revenue growth, margin discipline, and market share expansion. •Secured major multi-year framework agreements with leading operators while strengthening pipeline governance, forecast discipline, and cross-functional execution in a capital-intensive, long-cycle sales environment. •Delivered sustained performance against aggressive revenue and market share targets in a volatile market environment.
Technical lead supporting marketing and sales enablement within an industrial engineering platform, integrating supplier research, content development, and customer-facing technical support.
Led design and program management for OEM automotive antenna systems (Chrysler, Ford), overseeing prototyping, supplier qualification, and DV/PV validation.
Project management company with specialized capabilities in product design and support of CNC machined, laser / water cut, stamped and cast parts for gas turbines. Key customer's portfolio specialized in vein segments, swirlers and burner cans products for GE Frame 5, 7 and 9 turbines.