Aubel, Walloon Region, Belgium
Experienced independant Manager mastering 4 languages with a demonstrated expertise of working in an omnichannel marketing and communication industry. Skilled in General management, Marketing Management, Branding, Digital Strategy, Media strategy, Customer Insights and Advertising. Strong developed human & team skills, getting loads of energy from working with enthusiastic and optimistic people.
• Head of content & sponsoring team & budget-owner • Responsibility for the strategic, creative and operational development of an intuitive content ecosystem. • Development of all brand plans and omnichannel executions (organic/paid/owned) linked to Culinary Inspiration, Better Eating, Better Living and Better Planet • Full responsibility of Delhaize magazine (6 editions/year-biggest magazine in Belgium, 3mio readers) by improving reach and relevance for our "do-wellers" • Agency management, dashboarding and achieving KPI's on engagement and consideration traffic. • Management of all partnerships and sponsoring contracts - Preparation BOIC Olympic Games Paris 2024 • Stratetic development and implementation of a clear channel strategy based on insights and segment analyses • Close coordination with other teams (Campaign, CRM, e-com & webmasters) to insure consistent and seamless customer experience.