Waqar Ahmed

Senior UI/UX & Product Designer · Figma · End-To-End UX · 0→1 Design | HRtech, Fintech, B2B SaaS, AI | Turning Complex Flows into Intuitive Products

Eindhoven, North Brabant, Netherlands

About

Most SaaS products don't have a feature problem. They have an adoption problem. Users get overwhelmed. Onboarding feels confusing. Workflows become bloated. Teams keep shipping features, but engagement, retention, and business outcomes don't move the way they expected. That's where great product design makes the difference. If you're building an AI, HRTech, Fintech, or B2B SaaS product, you don't need prettier screens. You need experiences that help users understand value faster, complete tasks with less friction, and keep coming back. For the past 6+ years, I've been helping founders and product teams turn complex systems into intuitive products that users actually adopt. Across startups and growing SaaS companies, I've worked on web, mobile, AI-powered experiences, and operational platforms where usability directly impacts business growth. Some of the outcomes I've contributed to: • Product experiences supporting 1,500+ companies across HR and performance platforms. • Up to 75% reduction in manual work through AI-powered workflows and experiences. • 84% sales conversion uplift through improved user journeys and product experiences. • 30% increase in product adoption through research-led design improvements. • 15% improvement in user satisfaction across key product initiatives. • Contributed to the product experience of Paismo, which secured $1.3M in seed funding. My approach starts with understanding the business problem before opening Figma. I work closely with founders, product managers, engineers, and stakeholders to uncover friction, validate assumptions, and design solutions that balance user needs with business goals. My expertise includes: • 0→1 Product Design • AI Product Design & Agent UX • UX Research & Discovery • SaaS Product Strategy • User Flows & Information Architecture • Design Systems • Onboarding & Activation • Retention & Engagement Design • Mobile & Web Applications Today, I'm particularly interested in AI-native products, intelligent workflows, agent experiences, and complex operational systems where thoughtful design can create a measurable impact on both users and business performance. I'm currently open to Senior Product Designer, Staff Product Designer, and AI Product Design opportunities globally, including remote and relocation roles. If you're building a product that needs stronger adoption, better user experiences, and clearer product thinking, let's connect.

Experience

  • Senior UI/UX & Product Designer at PROSUMIO Learning
    Jun 2026 - Present · 1 mo

  • Senior Product Designer at Paismo HR
    Jul 2023 - May 2026 · 2 yrs 11 mos

  • Senior UI/UX & AI Designer at vimigo
    Sep 2024 - Feb 2026 · 1 yr 6 mos

    Collaborating closely with the CEO, developers, and product managers to conceptualize, design, and refine AI-driven performance, rewards, and HR workflows across web, mobile, and WhatsApp-integrated experiences. Highlights & Contributions:: ➤Helped design core UX for features that contributed to Vimigo serving 1500+ companies and supporting significant growth in user adoption. ➤Delivered AI interfaces, Basic AI Agents and prototypes for modules that align with company-reported performance supporting up to 75% reduction in manual work, and 84% uplift in sales conversion. ➤Conducted design and competitive research that strengthened product relevance and supported 30% reported boost in client company performance post implementation. ⦿Skills: Product Design, UI/UX Design, End-to-End Experience Design, Learning Experience Design (LX), User Journey Design, Journey Mapping, Onboarding & Activation Flows, Retention & Engagement Design, Gamification & Motivation, Mechanics, Progress & Reward Systems, AI-Assisted UX Design, LLM, UX Evaluation, UI/Visual/Product Design, Prototyping, UX & Design Research, AI Agents, AI-Driven Workflow Design, System Thinking, Problem Solving, Mobile & Web App Design, A/B Testing, Cross-Team Collaboration, Communication, Branding, Agent UX, AI Product Design ⦿ Tools I used: Figma, FigJam, Jotform, Wordpress, GoHIghLevel, ChatGPT, Perplexity, Claude, N8N, Make.com, Manus & More AI Tools

  • Senior Product Designer at AppifyTech
    Jun 2024 - May 2025 · 1 yr

  • Compilerz (Full-time · 1 yr 8 mos)
    • Senior Product Designer
      May 2023 - May 2024 · 1 yr 1 mo

    • UI/UX Designer
      Oct 2022 - May 2024 · 1 yr 8 mos

      I've worked as a UI/UX designer at Compilerz where I was collaborating directly with the founder and lead designer on various B2B & B2C projects. The primary industries I've worked on were the  Job portals, Influencer marketing, Travel, Intranets, SaaS ,Extensions, E-Learning, Food ,Fintech and more. Achievements: ➤ Enhanced UX by fixing issues and employing evaluation methods, resulting in a 45% boost in user satisfaction and projects orders. ➤ Achieved 15% increased relevance and 20% higher engagement, establishing our client products as industry leaders. ➤ Managed visual aesthetics, UX. led UI team, fostering brand identity and expended 5x our team in a year. ⦿ Skills: Rapid Iteration, Design Systems & Scalable UI, Interaction Design, UX Writing & Microcopy, Cross-Functional Collaboration with Engineers, Designing within Technical Constraints, Product Iteration, User Experience Design (UED), User Interface Design, Wireframing, HTML, CSS, Priority Management, Cross-functional Collaboration, Mobile Design, Design Guidelines, User Flows, Color Styling, Logo Design, Multitasking, Responsive Web Design, Information Architecture ⦿ Tools I used: Figma, Trello, Miro, Notion, Canva, Adobe Illustrator.