Lahore, Punjab, Pakistan
With over 7 years of experience in demand planning and analytics, I specialize in turning data into actionable insights that drive smarter business decisions. My work focuses on optimizing forecasts, improving process efficiency, and supporting IBP and S&OP initiatives that align supply and demand seamlessly. I’ve had the opportunity to work across industries with global brands like AkzoNobel, OLX, and Honda, where I contributed to more accurate forecasting, data driven sales planning, and stronger collaboration between commercial and supply chain teams. Certified in Lean Six Sigma, I apply continuous improvement principles to streamline processes, enhance accuracy, and eliminate inefficiencies across planning operations. Skilled in Power BI, CRM systems, and advanced Excel, I transform complex datasets into clear, actionable insights that improve business performance. Passionate about Integrated Business Planning (IBP) and data led decision making, I aim to help organizations build more connected, agile, and insight driven planning processes.
Developed 24-month statistical forecasts using EyeOn and OMP, integrating historical trends and market insights to support strategic demand planning. Led LV review meetings, analyzing month over month performance to identify key demand drivers and forecast variances. Achieved and maintained Forecast Accuracy above 50% and Forecast Bias within ±6% (MA3), ensuring alignment with organizational targets. Supported the Integrated Business Planning (IBP) process, facilitating Demand Review (DMR) sessions and contributing to SLOB reduction initiatives. Designed and implemented Power BI dashboard for real time visibility and faster decision making. Automated 7 reports saving 1.5 hours manpower daily. Managed nationwide stock availability, resolving shortages and out of stock risks through proactive stock transfers and production scheduling. Maintained a dynamic Sales Planning model, integrating key metrics such as Volume, NSV, CM, VMC, FX, RMPI, discounts and trade terms to guide year end performance projections. Executed monthly DART uploads and performed cross verification with Forward Looking Margin (FLM) dashboards to ensure data integrity and reporting accuracy.
Led CRM implementation, maintained the user database, and conducted Sales Officer training to enhance adoption and efficiency. Launched the CE2E project, digitalizing 80% of order processing and enabling real time visit tracking via the SFA App. Monitored CRM user activity and maintained an accurate retail and project sales pipeline for improved visibility and forecasting. Prepared and presented foreign scheme proposals and financial analyses to senior leadership, including the CE and CFO. Transitioned traditional Excel reporting to Power BI dashboards, enabling data driven insights and faster decision making. Collaborated with RSMs to update assortment plans and track POST machine movement to align sales operations with marketing initiatives.
Managed business performance reporting, tracking discount achievements and processing Credit Note (CN) applications. Analyzed sales performance and NSV achievements by territory and category to support strategic decisions. Conducted weekly sales reviews (Retail & Projects) via Power BI dashboards, driving data based insights. Led customer segmentation and retention tracking, identifying new, lost, and unserved customers nationwide. Delivered advanced Excel reports ensuring data accuracy and alignment across DERP, SAP, and CRM systems.
Monitored platform performance to identify and mitigate operational risks, improving content quality and user trust. Conducted root cause analyses of ad rejections using advanced search and diagnostic methods, recommending targeted solutions to reduce rejection rates. Performed random audits of user ads to assess compliance, detect process gaps, and ensure policy adherence. Collaborated with cross-functional teams across sales, operations, and product to optimize workflows and enhance platform efficiency. Developed data driven reports and performance insights to support management in decision making and process improvement initiatives. Maintained comprehensive documentation of implemented methods, corrective actions, and process enhancements for audit readiness and knowledge sharing.
Managed inventory and stock count audits, ensuring accurate records and timely reconciliation to support operational efficiency. Coordinated vehicle deliveries and logistics, optimizing routes and schedules to meet client and business requirements. Supported business development initiatives, identifying new sales opportunities and maintaining relationships with key customers. Applied 5S and Lean methodologies to streamline workflows, reduce inefficiencies, and enhance documentation and reporting processes. Implemented SMED (Single Minute Exchange of Die) protocols in a service oriented environment, leveraging quality management and quality assurance principles to close operational gaps and enhance service reliability. Digitized manual reporting and operational processes, creating automated workflows that saved considerable man hours, improved data accuracy, and enabled faster decision making. Conducted process audits and root cause analysis to identify bottlenecks and implement continuous improvement initiatives, enhancing overall operational efficiency. Developed and maintained standard operating procedures (SOPs) and process documentation, ensuring consistency, compliance, and knowledge retention across teams.