Nairobi County, Kenya
I work across beauty retail execution, brand launches, and cross border operations. My role covers the full journey of beauty products from international procurement to retail store execution in Kenya. I coordinate: 1. International orders and procurement for beauty products 2. Shipping and logistics scheduling for inbound stock 3. Customs clearance and stock processing on arrival 4. Distribution of products into retail stores 5. Beauty brand launches and retail activations 6. Execution of brand plans across retail environments 7. Marketing and training calendar planning and coordination 8. In store merchandising and brand visibility execution 9. Management of Beauty Advisors in store 10.Brand incentive programs and commission structures I work at the intersection of: 1.Global beauty supply chains 2.Retail operations 3.Brand execution and activation 4.In store sales performance 5.Consumer experience in premium retail environment I specialize in turning brand strategy into in store execution, ensuring products are available, visible, and commercially activated at retail level.
My scope includes import management, inbound logistics coordination, customs clearance, inventory flow optimization, and retail distribution to ensure seamless product availability and operational efficiency. I lead brand execution initiatives including market launches, retail activations, merchandising strategy, and in-store visibility programs that strengthen consumer engagement and brand presence. Additionally, I manage cross-functional operational planning, marketing and training calendars, and performance-driven incentive programs to support commercial growth and retail excellence.
Specialized in translating brand strategy into commercial execution through retail activations, merchandising, digital marketing, and cross-functional stakeholder management across sales, e-commerce, procurement, and customer experience teams. Managed end-to-end marketing operations including campaign execution, performance reporting, partner management, and digital growth initiatives across the Lintons ECP and platforms, with a focus on optimizing customer experience and commercial performance.
Developed and Executed Integrated Marketing Campaigns: Spearheaded the creation and implementation of multi-channel marketing campaigns, resulting in a 20% increase in brand awareness and a 15% growth in revenue. • Brand Strategy and Positioning: Formulated and executed brand strategies that aligned with the brand ethos, enhancing brand differentiation and positioning in the market. • Market Analysis and Research: Conducted in-depth market analysis and research, identifying key growth opportunities and improving campaign effectiveness by 25%. • Product Development and Supply Chain Management: Managed the entire brand lifecycle, from new product development to market introduction, ensuring a streamlined process and successful product launches. • Cross-functional collaboration: Collaborated closely with sales, product development, and creative teams to refine brand messaging and tone, aligning all efforts with overall business objectives. • Budget Optimization: Advised on marketing expenditure, optimizing budgets to achieve a 30% return on investment (ROI) on marketing initiatives. • Point of Sale and Inventory Management: Coordinated the management and distribution of point-of-sale materials and promotional items, ensuring consistent brand representation. • Performance Reporting and Analysis: Compiled and presented monthly reports on campaign performance, providing actionable recommendations that improved marketing outcomes by 20%. • Influencer Marketing Strategy: Developed and implemented comprehensive influencer marketing strategies, leading to a 40% increase in brand engagement and a 10% boost in sales. • Influencer Relationship Management: Identified, onboarded, and maintained strong relationships with key influencers, providing ongoing support and acting as the primary point of contact. Partnerships and Contract Negotiation: Negotiated partnerships and contracts with influencers, ensuring favorable terms that maximized brand exposure and engagement.
Content creator and social media management Implementation of activations both above the line and below the line Oversee all marketing campaigns for the and Implement strategy, marketing plan and competitor and price analysis Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product management, sales, or customer support Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns Motivate team members and junior staff to exceptional performance. Improve the bottom line by ensuring opportunities are addressed and deals are closed. Gathered customer needs and worked with product development teams to implement changes based on feedback. Proposed marketing strategy ideas to optimize targeting of customers. Generated leads and prospect customers. Prepared bids costing and pricing for proposals.
•Secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. •Deliver engaging and polished presentations to highlight products and draw favorable competitor comparisons. •Research emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum. •Identify key entry points to enhance market penetration and effectively analyzed data increase profitability. •Improve account management by predicting potential competitive threats and outlining proactive solutions. •Continuous learning about sales and marketing management, including market research, industry best practices and global standards. •Continuous monitoring of market and economic conditions that are likely to impact business and customers. •Analyze and prepare sales and marketing reports to enhance accuracy in the market. Manage successful staffing and optimal operation of the department.