Maple Grove, Minnesota, United States
Skilled in Sales, Communication, Fundraising, and Management. Strong community and social services professional who consistently provides increases in revenue.
Internal Promotion & Scope Expansion: Elevated from Managing Director of Marketing and Communications to Chief Marketing Officer within 18 months, scaling departmental capabilities and implementing advanced marketing operations workflows. Since joining our team, Brandon has been instrumental in refining our internal marketing infrastructure and external brand. By overhauling operational processes, he has significantly improved our marketing efficiency, enabling our team to work more agilely and precisely. He takes a holistic view of the organization and consistently identifies strategic opportunities to grow our brand and deepen our community's engagement. We have seen large-scale growth in how we communicate externally; with his team, he has stabilized internal resources for external communications, added a layer of storytelling for our community, and helped elevate our brand. Omnichannel Strategy: Architect and execute comprehensive, multi-channel marketing and communications roadmaps to elevate MJF’s mission, increase communal visibility, and deepen local and global impact awareness. Executive Collaboration: Partner closely with the Chief Executive Officer, Chief Impact Officer, and Chief Development Officer to align marketing priorities with institutional fundraising benchmarks, capital campaigns, and community investment priorities. Departmental & Cross-Functional Management: Lead, mentor, and professionalize an internal marketing, digital content, and operations team, while managing external agency relationships, graphic designers, and vendors. Integrated Campaign Marketing: Direct the branding, positioning, and promotional collateral for the Annual Campaign, Women’s Philanthropy, Major Gifts, and targeted emergency or affinity-based fundraising initiatives.
Part of 6 person leadership team with C-Suite. Effectively removed over 6 figures of budget while increasing digital metrics across the board. Consolidated 7 websites into 3 while increasing traffic to all. Responsible for setting benchmarks and metrics associated with email, social media, email, and mailings. Responsible for all physical mailer(s). Responsible for maintaining vendor relationships. Provided additional growth leadership to other verticals (consulting) to progress goals Promoted to managing director based in first 6 months in position. Responsible for all budgeting within marketing and communications. Analytics based decisions on how we communicate with our constituents. Managed the refresh of newly built website to bring internal and save organization over $30K over 5 years. Trained internal staff towards development of skills on social media, email, consumer behavior to lead to promotion (1st in 3 years).
Working closely with C-Suite leaders; I help develop market strategies, sales development processes, sales coaching, and marketing strategies.