Salt Lake City, Utah, United States
Manage the Salt Lake City fleet of over 7,000 vehicles across 4 states and 30 corporate and franchise locations. Oversee deletion and in-fleeting processes. Review and approve auction condition reports to minimize chargebacks. Analyze available data and communicate fleet department objectives to relevant parties utilizing Excel, Tableau and internal systems. Track progress by monitoring No Rev Days and percentage of fleet OOS. Fleet planning for both Salt Lake City International Airport and Boise Airport. Assist and train corporate stores regarding fleet related issues. Execute monthly inventory to account for all corporate units. Cultivate and maintain relationships with franchises, auctions, transportation partners, operations managers, etc
Manage fleet logistics for the Colorado Pool. Assist in fleet planning activities for the Colorado Springs Airport and eight mountain locations. Oversee crew of up to 30 transporters. Process tow invoicing through new ERP vendor platform. Participate in execution of quarterly inventories, researching missing units and reporting stolen vehicles. Manage flow of vehicles through the deletion process to minimize cycle time.
Lead branch operations through Hertz staff and external partners to ensure vehicle safety and cleanliness, customer satisfaction and revenue growth. Create branch goals based on identified areas of improvement and track daily progress. Train and develop all new employees as Denver “University Branch.” Responsible for location P&L. • Earned various awards for revenue growth, incremental revenue sales, and customer service. • 92.74% average vehicle utilization, maximizing branch profitability. • Averaged 63% monthly revenue growth by developing partner relationships with body shops and dealerships.
I was recruited to oversee the Greenville account for Front Row Marketing Services, the sponsorship arm of sports marketing industry leader Comcast Spectacor. Led marketing team to improve all sales and consumer marketing functions, grow market awareness, and attain public relations coverage from local media. Managed fulfillment of all partnerships, increased multi-year renewals and grew sponsorship revenue 45%. •Created new marketing collateral including game programs and pocket schedule, wrote copy and led design for all print, radio, electronic and billboard advertising. •Managed e-marketing program; weekly promotional blasts and monthly newsletters, as well as ensuring growth of subscriber base. •Improved content detail and navigability of website, and implemented the use of a landing page. •Generated incredible feedback from partners about the improvement in client service.
I directed all marketing, game presentation, community relations and sponsorship fulfillment functions for the franchise, which is owned and operated by SMG, the world leader in venue management. Determined media buys and placement, oversaw creative development of team advertising and managed all event operations. •Designed pocket schedule, game programs and new look for website. •Expanded use of new media to further engage fans and developed new methods to reach fringe fans. •Hired Marketing Assistant and staff interns to ensure execution of all marketing programs.
I oversaw all aspects of corporate sales, marketing and game operations, signing the largest annual new business partnership and implementing a complete re-design of the in-game presentation to accommodate a multi-million dollar scoreboard installation. •Negotiated new and renewal business, ensured fulfillment of all corporate sales contracts and managed client relationships with an emphasis on developing multi-year partnerships. •Created “Pink in the Rink” event and obtained event specific media partners resulting in unprecedented local publicity and 4th highest attended game in Admirals history by second year holding the event. •Determined media buys/trades, wrote copy and led design for TV, radio, web and print advertising.
Secured new corporate partnerships integrating both E-Center and Utah Grizzlies inventory while also planning and directing all game operations elements. Led team in new business development for two consecutive seasons, and signed largest partnership since team moved to ECHL. Assisted with design of promotional schedule and maketing materials. Oversaw redesign of website and ongoing management of site content. Supervised game night staff of 20+ people.