Linz, Upper Austria, Austria
Marketing & communication from idea to reliable goal definition, from marketing strategy to implementation of outstanding digital communication activities, from marketing budgeting to controlling). 20 years of experience in strategic and operational marketing & communication with focus on IT companies and digital transformation - working both for 100 person companies and global players. Special experiences: > Content marketing > Generative Engine Optimization > Strategic marketing > Emotional advertising > Business planning > Conceptual and operational digital marketing> Brand development, brand architecture > Online & offline channels > Dialogue marketing > Employer branding > Leadership
> Responibility for communication strategies of international products in HIS and LIS segment. > Brand architecture for all products and services in HIS & LIS segments. > Generation of marketing budgets, sales kits, web rollouts, PR, internal & external communication. > Support of all CGM HIS & LIS countries in strategic & operational marketing. > Company rebrandings, change management, M&A communication.
Partner marketing funding. Internal and external communication. Development of core messages. Brand management. Marketing budget responsibility. > Strategic marketing (concepting, budgeting, controllinging) in CEE Region of Siemens Business Services (now Atos). > Operational marketing (hands-on realization of communication projects). > PR management, budgeting process, journalist partner/liaison management.
Business development. Strategic communication. Development of sales kits. Brand development & management. Change Management. CRM. > Building up a marketing department from zero to one in a mid-size start up (joint venture by Siemens and Austria Metall AG). > Rebranding of "datamil" to "unit-IT, a siemens company": Concept, rebranding, corporate strategy. > Cultural Change Management. > Establishing the company as a subsidiary of Siemens Business Services. > Repositioning as an IT industry specialist and leading SAP service provider. > Outstanding success as being first SAP-partner in Austria ever to gain "SAP Reseller Of the Year" title five times in a row.
Brand development. Brand architecture. Corporate design. Internal and external communication. Marketing budget responsibility. International cost sharing models. > Building up of marketing structures in CEE region. > Generation of marketing budget, sales kits, web-rollout, PR, external communication. > Support of all CGM CEE countries in strategic & operational marketing.