Selangor, Malaysia
I help regional eCommerce ventures grow revenue through strategic campaign planning, data-driven insights, and leveraging on AI. With experience in scaling online stores, I specialize in: - Crafting and executing monthly marketing campaigns and promotional strategies - Leveraging analytics to drive smarter decisions in inventory management, conversion optimization, and performance reporting - Managing website content and brand communications to boost engagement and consistency - Running A/B tests and analyzing user behavior to continuously improve UI/UX and conversion rates - Setting up email automations, push notifications, and abandoned cart recovery to maximize sales -Collaborating cross-functionally and with external partners to roll out technical solutions that drive results I thrive at the intersection of marketing, data, and operations and turning insights into impact. Outside of work, I’m all about personal finance, nature, and plants. Let’s connect!
In short, I acquire China sellers to use Fulfillment by Shopee (FBS) warehouse so we can do Same Day Delivery for buyers.
Markets: MY, SG, AU | Platforms: Shopee, Lazada, Zalora, Shopify, THE ICONIC & PGMall - Owned and optimized multi‑platform storefronts across MY, SG and AU, aligning pricing, assortment and campaign mechanics to platform algorithms and local shopper behavior to drive profitable growth. - Managed and scaled THE ICONIC AU stores end‑to‑end, including campaign strategy, pricing and ongoing performance optimization. - Led full‑funnel operations: pricing strategy, campaign planning, returns management, paid media performance and on‑site conversion optimization. - Analyzed sales performance, customer trends and category insights to shape growth strategies, assortment decisions and investment priorities. - Partnered with cross‑functional teams (procurement, operations, supply chain, finance, tech) to streamline processes and execution. - Improved product visibility and discoverability via catalog optimization (attributes, titles, alt text), SEO/SEM alignment and marketplace best practices. - Used Nexus (internal AI with ChatGPT), Google Analytics, Looker and Excel for performance deep‑dives, forecasting and management reporting. Key Achievements ✅ Drove triple‑digit e‑distribution growth on THE ICONIC for ALDO, Call It Spring and Karl Lagerfeld, delivering record November results (ALDO +60% MoM / +213% YoY, CIS +151% YoY, Karl Lagerfeld +327% MoM) through optimized Black Friday campaigns, assortment expansion and stock/inbound planning. ✅ Increased Poler brand sales by 183% YoY via seasonal promo calendar, SKU heroing and targeted ads. ✅ Doubled ALDO’s conversion rate through dynamic pricing, assortment curation and improved product placement. ✅ Streamlined operational efficiency by resolving fulfillment, returns and listing issues across key SEA and AU marketplaces.
- Drove e-commerce business growth across Southeast Asia (Malaysia, Philippines, Thailand, Vietnam), managing product listings, pricing, promotions, and digital marketing strategies. - Developed and executed data-driven marketing campaigns aligned with budget, revenue goals, and gross profit targets. - Optimized website user journey by managing the content management system (CMS), integrating technical solutions, and utilizing HTML to enhance UI/UX. - Leveraged data analytics to uncover customer insights, improve sales strategies, and enhance overall customer experience. - Implemented a customer relationship management (CRM) strategy, improving acquisition, retention, and engagement rates. - Strengthened brand visibility through strategic partnerships with industry businesses and influencers. - Improved business profitability by managing inventory aging, discount optimization, and campaign performance monitoring. - Collaborated cross-functionally with operations, marketing, and customer service teams to streamline e-commerce processes. Key Achievements: ✅ Achieved 79% revenue growth, 69% gross profit increase, and expanded the customer database by 60% for CompAsia Philippines e-commerce in 1H 2023 through strategic campaign optimizations and partnership collaborations. ✅ Launched and optimized CompAsia Vietnam’s e-commerce website, handling domain setup, UI/UX design, content translation, and payment gateway integration. ✅ Increased website conversion rates by 10% through A/B testing, heatmap analysis, and CRO improvements. ✅ Drove 50% revenue growth by securing cashback partnerships with GCash, enhancing affordability and customer retention.
Regional E-Commerce Group - Supported senior management in e-commerce strategy execution by assisting in content and campaign planning for Thailand and Philippines markets. - Managed Shopify Plus operations, including product and variant management, pricing automation, email marketing, and discount optimization. - Enhanced website performance using SEO, speed optimization, and image compression tools to improve user experience. - Worked cross-functionally with web developers and marketing teams to refine website UI/UX and ensure high-quality digital experiences. - Facilitated the launch of CompAsia’s online store in Vietnam, ensuring seamless setup of products, payments, and localization. - Assisted in lead acquisition campaigns, driving over 50% regional growth through targeted digital marketing efforts. ✅ - Optimized email marketing processes, increasing EDM open rates and CTR from 20% to 30% through improved layout frameworks and automation. ✅ - Developed automation dashboards for data analysis and reporting, empowering management with real-time insights to drive strategic decisions. ✅ Local Remarketing Group - Coordinated management reports across business units, ensuring accurate and timely reporting for decision-making. - Supported budget planning by assisting the Country Head of Malaysia in preparing the 2022 financial budget, providing data insights for forecasting and resource allocation. ✅
- Conducted audit analytical procedures on management account data to identify material scope transactions for oil and gas industry - Collaborated with EY Perth team to perform audits on group and subsidiary accounts - Prepared and reviewed documentation and liaise with stakeholders for better inform decision - Improve audit quality with EY Digital Audit Tools, such as EY Canvas, a global audit platform; EY Helix, an analytics platform; and EY Atlas, a research platform. - Analyzed financial data collected from audit fieldwork and prepared financial statements in accordance with MFRS and MPERS.