Greater Brighton and Hove Area
Winning words for the business of sport. I'm one of the sports industry's most experienced copywriters - my words have helped some of the biggest names in the game sell rights, win bids and grow commercially: from FIFA World Cup, Formula 1 and Rugby World Cup to the NFL, MLB, World Athletics, Formula E and more. I'm also one of its most experienced research analysts - with more than 100 reports on sponsorship, rights, events and strategy. That means I understand your business as well as I know my own: what you're selling, who to, and how you can communicate to make the most compelling case. If you need words that win, get in touch.
Weekly newsletter covering the business models, commercial strategies, and competitive formats of emerging sports leagues. Topics: franchise valuations, revenue strategies, media rights, audience growth, why some properties succeed and others fail. Properties covered: TGL, Unrivaled, Kings League, Baller League, Athletes Unlimited, LIV Golf, Grand Slam Track, Project B +++
Principal client: The Sports Consultancy Writer of major sports event bid communications and marketing materials for rights holders and federations including FIBA, Rugby World Cup, NFL, Formula E, World Athletics, Velon, the Ocean Race, SailGP, Homeless World Cup and Real Federacion Espanola de Golf. Wrote the bid book for England's successful campaign to host the 2021 Rugby League World Cup.
Principal clients: Mintel and the SportBusiness Group Author of more than 100 research and market intelligence reports on sports event bidding, data-driven strategy, sports tourism, sponsorship, sports media, spectator sports, betting/gambling, football, rugby union, horseracing, the Olympic Games, sport participation and public sports policy.
Research and analysis on sport and leisure markets including spectator sports, football, horseracing, sports participation, sports marketing, sports betting and gambling.