Basel Metropolitan Area
As Digital Workflow Manager for EMEA at Straumann Group, I lead the strategic implementation and commercialisation of chairside digital solutions across the region, including intraoral scanners, AXS, Smilecloud, and digital treatment planning tools. Over the past 9 years at Straumann, I’ve held roles across marketing, product management, and digital transformation in both local and global contexts, working in markets such as Brazil, the UK, and now Switzerland. This diverse experience has allowed me to bridge clinical, commercial, and operational priorities across different healthcare systems. My work focuses on accelerating digital adoption by aligning technology with real-world clinical workflows. I’ve developed structured learning journeys for large dental organisations, led regional go-to-market strategies, and built scalable sales enablement and training programmes to support digital growth. I’m known for a collaborative, hands-on approach and a strong commercial mindset. I’m passionate about connecting product, sales, services, and education to deliver seamless digital experiences that create real value for clinicians and their patients.
Passionate about driving digital transformation in dentistry, I work with the strategic implementation and adoption of chairside workflows across the EMEA region. With 9 years at Straumann, I bring deep expertise in digital solutions, including intraoral scanning, treatment planning, and integration platforms, bridging clinical needs with commercial outcomes. I’m focused on enabling growth through innovation, customer-centric education, and seamless digital experiences
I am a digital dentistry product manager, and I lead the transformation of dental practice workflows using innovative technologies. I create and manage a community of dental professionals who are passionate about digital dentistry and its benefits for patients and practices. I also develop and execute strategies to market and sell key digital solutions, such as intraoral scanners and cloud-based software, that enhance productivity, quality, and customer satisfaction. I work with cross-functional teams to ensure a seamless customer experience and support throughout the digital journey. I am at the forefront of the digital dentistry revolution, shaping the future of the industry and the company.
During my time as Anthogyr Product Manager, I focused on building a true partnership with the sales team to implement a scaling-up strategy, which successfully delivered over 30% sales growth for three consecutive years. I addressed the brand's primary challenge of scaling up with existing resources by employing a two-pillar strategy centered on technology and community. By leveraging automation and AI, I enhanced efficiency, and I fostered a self-sustaining community that could operate independently of the core team. I played a key role in launching hybrid educational programs that combined online modules with hands-on training and developed a robust e-onboarding process, which helped reclaim valuable time for the sales teams, leading to significant potential returns. Additionally, I cultivated a pool of community leaders to manage engagement and provide clinical support, strengthening the brand's connection with its user base and contributing to its sustained market growth.
Brand ambassador at corporate events.
Activities: - Intranet processes: Page development for departments, division and plant; Development of support materials for intranet editors across plant. - Events: Identification of gaps and improvement opportunities in the events process based on Corporate Central Directives. Support in events and campaigns, both internal and external, such as Mothers’ day, Formula Truck São Paulo and Forum Diesel 2014. - Institutional presentation: reformulation of the institutional presentation according to integrated communication strategy.
Activities: - Materials planning and reports - Contact with suppliers and archiving