Jeddah, Makkah, Saudi Arabia
Over two decades of experience as an Innovator in Saudi Arabia's Creative Scene, earning a solid reputation for his ability to transform visionary ideas into reality. Specialized in developing dynamic brands and crafting immersive experiences that captivate audiences. His expertise extends to leveraging extensive local knowledge in Saudi Arabia, collaborating with high-profile clients such as the Ministry of Culture, and navigating complex projects with skillful problem-solving, effective budgeting, and successful negotiations. Technological Integration and Psychological Insight Walid is passionate about the seamless integration of technology and creativity, demonstrated through innovative projects like Muqawiloon.com and Sufrati.com. By leveraging a deep understanding of human psychology and cultural heritage, he creates emotionally impactful experiences that resonate with diverse audiences. His unwavering commitment to excellence and pushing creative boundaries ensures that every project not only meets but exceeds expectations, leaving a lasting impression on all stakeholders involved. Managing Creative Teams and Diverse Production Expertise As a leader, Walid has effectively orchestrated teams across various formats, including video, theater, animation, live concerts, and marketing campaigns. His leadership fosters an environment where creativity thrives under a unified vision. Whether merging artistic vision with technical precision in video production, bringing theater scripts to life with innovative staging, exploring new frontiers in animation, or coordinating seamless live musical concerts, Walid's expertise is evident. His approach to marketing campaigns ensures that creative concepts are perfectly aligned with business objectives, resulting in maximum impact and engagement. Walid Sanchez brings a wealth of experience and strategic vision to any company and team he joins. His ability to cultivate a collaborative environment enriches team dynamics and nurtures talent, leading to groundbreaking work while ensuring that projects resonate deeply with audiences, elevating creative output and market presence. His dedication to excellence and innovation, coupled with his extensive experience and local knowledge, positions him as a catalyst for driving transformative change and achieving sustainable success.
Responsible for shaping brand vision and overseeing marketing communications across digital, physical, and experiential channels. I connect brand storytelling, content creation, and integrated communications into one cohesive ecosystem that drives growth, relevance, and audience connection.
Proud to be part of Tarfeeh Fakieh Group, where I serve as Marketing & Brand Development Manager, contributing to the growth of a portfolio of premium destinations including Alshallal Theme Park, Fakieh Aquarium, and multiple resorts and restaurants across Jeddah. I drive the vision for immersive entertainment experiences that uplift the brand while preserving its legacy as part of Jeddah’s cultural landscape for over 20 years. Working alongside an exceptional team of operations, creatives, specialists, logistics, and hospitality professionals, I focus on strategies that enhance guest engagement, sales, and long-term partnerships. By aligning creativity with a sustainable business model, I support Tarfeeh Fakieh’s role as a leader in the region’s leisure and entertainment industry and a proud contributor to Vision 2030’s tourism and cultural goals.
Sidra Events Management Co. is a leader in the management and operation of heritage and cultural destinations, specializing in delivering impactful, sustainable programs across the Kingdom of Saudi Arabia. With a strong focus on partnering with government agencies, Sidra has established a reputation for excellence in crafting solutions that celebrate the rich cultural heritage of Saudi Arabia while promoting sustainability and community development. - Leading creation and execution of winning event proposals for new and recurring events. - Conduct pre-event production planning with clients and stakeholders to align on objectives. - Event conceptual ideation, branding and marketing, enhancing reach and engagement. - Overseeing location layout and master plan design for optimal event flow and guest experience. - Curated programming and entertainment for memorable experiences. - Developed sponsorship strategies for enhanced commercial opportunities.
As the Project Manager for the AlUla Heritage Sites—Hegra, Ikmah, and Dadan—during the 2019 Winter at Tantora Festival, I had the privilege of leading a dynamic team of over 300 professionals. Operating under the auspices of the Royal Commission for AlUla (RCU), I orchestrated the seamless execution of complex operations across various facets of the festival. These included the management of an acclaimed immersive theatre production, oversight of guest transportation services, and the efficient handling of facility management, retail spaces, and guest hospitality services. Moreover, I was entrusted with the meticulous coordination of VIP protocols, ensuring flawless logistics and exceptional experiences for helicopter arrivals and royal visits. By strategically aligning team efforts with operational objectives, I contributed to the successful delivery of a culturally and historically enriching experience for all attendees.