Dr. Waldemar Hoffmann

Marketing Manager - BASF Industrial Formulators

Germany

About

I work with agrochemical formulators to enable robust and high‑performance formulations in Crop Protection and Crop Nutrition. As a Marketing Manager in BASF´s Care Chemicals Division, I focus on co-formulants that translate formulation science into reliable field performance. My background in analytical chemistry, combined with previous roles in the BASF Net Zero Accelerator, provides a strong understanding of formulation challenges from lab development to market application and customer value. My work combines technical depth with strategic marketing, close customer engagement, and successful product positioning across the agrochemical value chain.

Experience

  • BASF (7 yrs 9 mos)
    • Operational Marketing Manager - Industrial Formulators
      Jan 2025 - Present · 1 yr 7 mos

    • Staff to President Net Zero Accelerator
      Mar 2024 - Jan 2025 · 11 mos

      Support of the development and implementation of BASF’s Sustainability Strategy

    • Research Manager
      Feb 2023 - Mar 2024 · 1 yr 2 mos

      Functional team leader for non-exempt and exempt FTE, proactive & strategic partner as well as project partner for different business units