Wai Yi Mon Soe

Founder, UXMM & BridgeX | Product Strategy & Design Leadership

Yangon, Myanmar

About

I am a Product Design and UX Consultant dedicated to closing the critical gap between business Vision and practical Execution. With over a decade of experience in Information & Communication Technology—including 10+ years working in Singapore’s competitive digital landscape—I have a proven track record of delivering successful enterprise applications and service designs. Currently, I serve as the Founder of UXMM (User Experience Myanmar) and BridgeX. My work focuses on empowering Myanmar's tech and creative industries through strategic innovation. I believe that great products are built not just on ideas, but on the seamless alignment of high-level strategy and granular user needs. Beyond consultancy, I am deeply committed to nurturing the next generation of professionals. Through the UXMM Hub, I am actively building a comprehensive ecosystem that trains talented individuals and connects them directly with the workforce, fostering a sustainable future for the local design and tech community.

Experience

  • Founder at BridgeX
    Aug 2025 - Present · 1 yr

  • UXMM (6 yrs 7 mos)
    • Founder & Community Builder
      Jan 2020 - Present · 6 yrs 7 mos

      Played a key role in founding UXMM, Myanmar's premier non-profit organization dedicated to fostering a thriving Product, UX/UI, Design community. Spearheaded initiatives to bridge the gap between international standards and local practices, providing access to valuable resources, mentorship, and networking opportunities. Organized annual conferences and monthly meetups, bringing together designers, industry experts, and enthusiasts to share knowledge and inspire innovation.

    • Founder
      Jan 2020 - Present · 6 yrs 7 mos

      With over two decades of experience in Information & Communication Technology, I have a proven track record in delivering successful digital products and services. As a founder of the UXMM Community Organization, I'm passionate about fostering a vibrant community of product designers and UX/UI professionals in Myanmar. I am a skilled leader with a proven ability to combine creative and usability perspectives to create world-class digital products. My strengths include design process & thinking, team management, and a deep understanding of user-centered design principles.

  • Co-Founder & Product Design Consultant at Ultra Generation
    Jul 2007 - Present · 19 yrs 1 mo

  • User Experience Consultant at S2T Unlocking Cyberspace - AI-Powered Investigations, WEBINT, OSINT, FUSION
    Nov 2020 - Jul 2024 · 3 yrs 9 mos

    Led cross-functional teams in developing innovative digital solutions. Expert in gathering and translating diverse stakeholder needs into actionable requirements. Proficient in design thinking, creating intuitive user experiences, and building robust product roadmaps. Successfully delivered complex applications, from concept to launch, ensuring seamless user journeys. Adept at leading design reviews, conducting user testing, and driving product adoption. Proven ability to manage multiple projects, including payment integrations, while providing exceptional customer support.

  • Oway.com.mm (4 yrs 4 mos)
    • Sr. Customer Experience Manager
      Apr 2019 - Nov 2020 · 1 yr 8 mos

      Define, develop and communicate product vision, strategy, high level roadmap and maintain a backlog of potential features, and prioritize based on company goals and metrics. Gather requirements, specifications, and risks for proposed feature work Define and analyze metrics that inform the success of products and features. Translate & understand enterprise customer requirements into comprehensive user stories, development tasks to create product strategies. Simplifying the customer journey and developing appropriate solutions for their needs. Collaborate with cross functional teams to align focus, unblock roadblocks, and communicate changes in scope or timeline. Managing product & UI/UX designers and software developers to deliver high quality, impactful product features on a regular basis. Communicate with internal and external stakeholders to keep them informed of the plans and progress of the product team.

    • UI/UX Manager
      Jan 2018 - Apr 2019 · 1 yr 4 mos

      Drive new ideas into user research, stakeholder reviews, and prototypes all the way into our applications. Responsible for user research, information architecture, interaction design, and visual design, demonstrable via an online portfolio. Develops understanding of the end users of the website/application through secondary and primary research (user interviews, traffic data). Multitask on various projects while maintaining schedule, delivering creative solutions under aggressive deadlines, and communicating effectively to all levels of team. Drive UX design across the organization projects and build relationship among business and engineering. Planning the ability manage bandwidth, maintain high level roadmaps, and handle competing priorities. Responsible for hiring high level UI, UX designers and frontend developers.

    • Lead UI/UX
      Aug 2016 - Jan 2018 · 1 yr 6 mos

      Responsible for creating, improving and developing website and applications to align with business requirement. Prepared user performance analyses, user test and reports.