Wai Yee Tina Ho

MSc Applied Psychology and Behavioural Economics at the University of Bath

United Kingdom

About

As a Management graduate from the London School of Economics, I have a strong interest in how psychology and behavioural insights shape consumer decision making. I am currently pursuing an MSc in Applied Psychology and Economic Behaviour at the University of Bath, focusing on decision science and consumer behaviour. Through internships and roles in marketing and brand engagement, I’ve gained experience in CRM analysis, social media strategy, AI assisted content creation, and customer behaviour analysis. I enjoy combining analytical tools (R, STATA, Excel) with creative skills in digital content (Figma, Procreate, Canva) to better understand audiences and build engaging brand experiences. I’m particularly interested in opportunities at the intersection of behavioural research, marketing, and technology, where insights into human behaviour can drive better products, communication, and strategy.

Experience

  • Sales Assistant at Cotton On Group
    May 2026 - Present · 3 mos

  • Candidate at SEO London
    Dec 2022 - Sep 2025 · 2 yrs 10 mos

    Spring Into Consulting 2024 Spring Into Real Estate 2024 Spring Into Insurance 2024 Real Estate Academy 2024

  • Strategic Marketing Intern at Visualist
    Jun 2025 - Jul 2025 · 2 mos

  • Treasurer at LSESU Advertising, Marketing and PR Society
    Mar 2023 - Jun 2025 · 2 yrs 4 mos

  • Mr Jones Watches ()
    • Brand Ambassador
      Mar 2024 - May 2025 · 1 yr 3 mos

    • Management Intern
      Jun 2024 - Jun 2024 · 1 mo