WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Hi! I'm Wai Yee Driven by a foundation in PR and storytelling, I have spent the last three years managing integrated brand and marketing campaigns for global leaders like TikTok Shop and Nestlé. I specialize in aligning brand objectives with high-impact stakeholder strategies. I enjoy the challenge of building brand presence from the ground up.
- Regional Coordination: Supported the central hub for M&M’s Southeast Asia campaigns, aligning progress across Malaysia, Philippines, Thailand, and Vietnam. - Audience Growth: Implemented content strategies for TikTok Shop (B2B & B2C), resulting in significant follower growth through localised content and A/B testing. - End-to-End Execution: Managed the full lifecycle of the Scoot "Solo Travel" campaign, from initial proposal and KOL selection to itinerary planning and final reporting. - Content & Creative: Managed long-term social media content and festive designs for HSBC. - On-Ground Activation: Coordinated the "Pentas Tenaga" seminar for Nestlé Milo, with high-profile speakers and achieving an 85% attendance rate.
Social Media & Content - Managed social media accounts for three distinct brands, ensuring a consistent brand voice across all platforms. - Developed monthly content calendars to plan, track, and monitor the progress of all social media posts. - Assisted in the creation and execution of social media campaigns to drive brand awareness and engagement. Design & Digital Development - Designed the packaging for new product launches, focusing on visual appeal and brand alignment. - Conceptualised and drafted the layout and content for the company’s new corporate website to improve its online presence. Operations & Site Management - Supported the Operations Manager during site visits by conducting field investigations and measuring area sizes (sqft.). - Managed data entry and photo documentation to help calculate accurate project quotations in Excel. - Prepared post-service reports for clients following disinfection processes, using data and photos to demonstrate the reduction in bacteria levels and ensure service quality.
- Hegen (ISETAN): Helped parents with product questions and handled floor sales for Hegen feeding bottles. - Baby Expos: Worked busy booths at major events like TCE and Big Baby Expo, assisting customers during peak hours.
- Digital marketing and Influencer marketing - Invite and negotiate with Instagram’s influencer for collaboration - Creator social media postings - Brainstorming idea to solve client’s problem