Ho Chi Minh City, Vietnam
Establish a series of post promoting for club that follow a specific theme in 3 weeks. Successfully attracted the audience to join in the interview section with 100+ forms.
Design illustration mainly for social media posts and printed products for events
In charge of a series of social posts on club's Facebook fanpage that receive an average of 8000 reach for each post with interactive video reaching 10,000.
CHUYEN CHUA CHOT COMIC SERIES (conducted by Marketing department): Worked closely with graphic designers and talents to deliver the output with comic-based concepts. In charge of a series of social posts on club’s Facebook fan page that received an average of 8000 reach/post with interactive video reaching around 10,000. Establish a series of posts promoting for club that follow a specific theme in 3 weeks. Successfully attracted the audience to join in the interview section with 100+ forms.
Role: Supervisor + Video Editor Supervised and supported the marketing team by offering strategic advice from a multidisciplinary communication perspective, ensuring alignment between content, design, and user experience Maintained regular communication with the event’s Marketing Leader to keep updates on progress, challenges, and creative direction Provided consultation and feedback on media planning, content storytelling, and visual consistency across deliverables Took charge of editing the event's key video products, integrating emotional storytelling with visual and audio elements to maximize impact Ensured all final media outputs reflected professional standards, aligned with the event’s emotional core, and supported the fundraising goals
Lead content team to establish posts on club's Facebook fanpage, receiving an average of 8000 reach/post with interactive video having over 28,000 reach.
Gạo Muối, a branding creative studio based in HCMC, renowned for its foundation in art and design, specializes in crafting brand identities and delivering comprehensive branding services. The studio is now expanding its scope to offer integrated marketing and communication strategies (IMC). As a Marketing Intern, my role encompasses researching the market landscape, analyzing competitors, and identifying target audience insights for brands. I am also responsible for developing content guidelines and IMC strategies for project proposals.
Create professional social media materials with effective copy and concepts. Plan and execute marketing planning and strategy for club.
Project "Narrow the Gap," was born from a simple but powerful realization: there is often a persistent confusion between equality and fairness. While treating everyone the same is a common goal, our team wanted to highlight that true progress requires recognizing the disparities in individual starting points and life experiences. Through our board game, we sought to transform these complex social dynamics into a strategic, thought-provoking experience that forces players to debate, reason, and reconsider their decisions. Team Genderation (from RMIT Green Generation Club - SGS Campus) has had a chance to be nominated and presented 'Narrow the Gap' at the Hack the Gap showcase during Vietnamese Women’s Day. Personally, I have played a role of Graphic Designer and Visual Developer for our game's identities (including boardgame design and the 5 mascot illustrations)