Germany
I am an innovative digital and marketing leader with a proven track record of leading global marketing and digital transformation initiatives across Fortune 500 organisations. Throughout my career, I’ve been focused on designing and implementing digital roadmaps, engaging marketing programmes and campaigns across different digital channels, driving process improvements, deploying new technologies, and facilitating cross-functional collaboration with stakeholders. I was also pivotal in building skilled teams, locally, regionally, and globally, enhancing their digital competence through effective capability building initiatives. Some of my key accomplishments include: streamlining omnichannel marketing processes leveraging AI-enabled marketing and personalisation techniques, optimising campaign effectiveness, enhancing customer journeys across multiple platforms, expanding the brand reach, increasing engagement and conversion, realising significant cost savings, and generating a double-digit revenue growth rate. Key Skills: Omnichannel and Digital Marketing; Digital Transformation; AI-Enabled Marketing Personalisation; Global Marketing Strategy Definition; Personalised Customer Engagement; Customer Experience Optimisation; Data and Analytics; Business Technology Literacy; Marketing Automation; Agile Methodologies; CRM Process Development and Improvement; Team Leadership and Development
Fresenius Kabi is a global healthcare company with €8.6B in 2025 revenue, touching the lives of over 450 million patients annually through its clinical nutrition, infusion therapy, and biosimilar solutions. In my current role, I lead the global digital and marketing transformation, accelerating brand growth, customer engagement and commercial performance across 45+ markets. My role spans global strategy, cross-functional leadership, omnichannel and commercial excellence, AI-enabled marketing innovation and operational governance, ensuring global–regional–local alignment and equipping markets to execute with impact. This drives stronger brand equity, enhanced HCP and patient experience, and enables data and AI-driven marketing decision making across the organisation, supporting sustainable growth and durable competitive advantage. Key responsibilities and achievements:: • shape and deliver the global digital and marketing roadmap, aligning global brand priorities with regional needs; supported a double-digit uplift in portfolio performance in key markets • designed and deployed a unified customer engagement & omnichannel framework enabling priority markets to increase engagement effectiveness • raise digital and marketing maturity across regions through global capability programmes in omnichannel execution and performance optimisation • lead the transformation of our global digital ecosystem, improving effectiveness and country adoption, introducing AI-driven personalisation and AI-assisted search optimisation, leading to 25–30% lead generation growth in key markets.
Sandoz is a global leader in generic pharmaceuticals and biosimilars that reached 500M+ patients and generated $11.1B in sales in 2025. In my role, I led digital transformation, digital marketing strategy design and execution, and omnichannel programme activation to increase brand awareness, drive traffic, improve engagement and acquire customers across our target market area in Europe. I managed the development and implementation of various strategies, processes, and initiatives. These included the central content management process, centralised digital and customer engagement hubs, a regional customer acquisition and engagement activation scheme, and a new global CRM system. I also designed and deployed Digital Excellerator and Omnichannel Enhancement programmes that drove the adoption of end-to-end customer engagement frameworks. Notable accomplishments include: • reduced content and digital asset production costs by up to 50% in 33 European countries • led and executed marketing and omnichannel plans across Europe ahead of key product launches • achieved a 30% improvement in Net Promoter Score (NPS) in key countries • increased the existing customer base by 30% • enhanced customer interaction and commercial operational efficiency by 20%
Pfizer is a multinational pharmaceutical and biotechnology corporation with 88K+ employees and total assets of $226.5B as of 2023 During this time, I managed the development and execution of strategic and innovative digital programmes to drive target audience engagement and customer acquisition across 20 European countries. I also drove initiatives to expand our Digital Factory on a global scale. I was the driving force behind the design and execution of 600+ innovative campaigns, the roll-out of comprehensive communication plans, and the adoption of advanced technologies and digital innovations that effectively addressed local market needs. I also guided different company brands on optimal multichannel selections and content development and delivery. I take pride in achieving the following outcomes: • generated millions of dollars in cost avoidance while increasing consent acquisition and HCP portal registration by over 50% across key markets • increased country participation in global digital initiatives and projects • expanded brand reach and customer engagement across multiple platforms • enhanced campaign effectiveness and ROI by 20% to 30% through data-driven improvement initiatives
Informa is a publishing, business intelligence, and exhibitions group with offices in 43 countries and around 11K employees worldwide. My functions involved spearheading all aspects of digital transformation and strategic marketing planning to optimise customer journeys and drive customer acquisition. Leading the divisional global marketing website's development and optimisation, I pioneered CRO strategies through A/B-MVT testing and personalised campaigns. I also managed SEO strategies, expanded the company’s global paid media channels, and streamlined customer journeys by collaborating closely with technical, product, and CRM teams. All of my efforts enabled me to contribute significantly to the company through: • improving site performance, PPC conversion rate by 200%, and organic traffic by 300% • increasing web presence and search engine rankings • generating significant growth in audience reach and engagement • elevating the customer experience and boosting revenue by 30%
Glyn Hopkin Group is one of the UK's largest and most successful automotive dealership networks operating in 50+ sites. As a Digital Media and Marketing Manager, I oversaw the design and implementation of online campaigns to enhance customer acquisition and grow the customer base. By initiating SEO and CRO strategies, I've been instrumental in boosting our website traffic and enhancing user experience. These efforts led to a notable 50% increase in online engagement and lead generation. Furthermore, my work in developing and refining paid search campaigns has ensured maximum return on ad spend, optimising our marketing effectiveness. In a bid to expand the company's digital presence, I ran additional biddable campaigns, integrating paid social, remarketing, and display. My role also entailed coordinating with various agencies for digital, web development, content, and design services. This strategic collaboration has significantly elevated the quality and reach of our marketing initiatives.