Istanbul, Türkiye
Responsible for designing complex products, creating intuitive interfaces, user flows, and interactive prototypes. Collaborate closely with product and technical teams, conduct user testing, enhance the design system, and iteratively improve user experience across products like CSM, Dual Governance, Lido v3, and redesign.
- Worked on a blockchain-based international transfer app on iOS and Android. Created and redesigned user paths. - Conducted qualitative interviews with users. Conducted product hypothesis testing on real users. Converted research findings into concrete design decisions. - Participated in the development of atomic system design.
Worked in the product team, focused on enhancing the user experience for Dzen's blogger platform and News aggregator. Led the redesign initiative for the News web and mobile applications, ensuring a modern and intuitive interface.
- Completely designed and redesigned (building off of analytics) several processes for products such as: SBOL.pro (system for employees in service offices), mobile apps (iOS, Android). - Participated in the creation of marketing campaigns, developed lendings and promo screens in mobile apps
- Unified disparate design variants into a cohesive design system, setting the foundation for consistent and scalable designs. Established visual guidelines, ensuring brand consistency across all digital touchpoints. - Led the redesign initiative for PSB's website, focusing on modernizing the interface and enhancing user navigation. Collaborated with developers to ensure a seamless transition from design to development. - Designed landing pages, email newsletters, and email newsletter builders.