Danny Vroemen

Mobility Strategist | Connecting Smart Infrastructure to Public Value

The Randstad, Netherlands

About

What three decades in this field have taught me is that mobility challenges are almost never technical problems. They are trust problems. At SWARCO, I work with public authorities and operators on what comes next in mobility, both in terms of the products we build and how our portfolio connects to the problems they actually have. The position I try to hold is consistent: not a vendor pitching, but a partner who absorbs complexity rather than adding to it. I came up through traffic engineering and ITS consulting before moving into strategy, which means I've been in the control room as well as the boardroom. Authorities are working through real challenges in safety, sustainability, traffic flow, last-mile connectivity, and the operating reality of running infrastructure day to day. My job is to help them sort through that across traffic management, infrastructure, tunnels, and the smart mobility layer that ties it together. The best work, in my experience, starts from listening rather than pitching. I keep learning because the moment you stop being curious, you start becoming irrelevant. That has taken me through programms at MIT, EPFL, and IMD, and currently a Strategy masterclass at the University of Amsterdam. Always open to a conversation about the future of mobility, public-private collaboration, or anything that moves.

Experience

  • Manager Strategy & Solutions at SWARCO ITS
    Jul 2025 - Present · 1 yr 1 mo

    As Manager Strategy & Solutions at SWARCO Netherlands, I focus on connecting Mobility solutions with the societal challenges faced by public authorities. By prioritizing collaboration, trust, and shared goals, I work with our team of professionals at SWARCO on smart, sustainable, and safe mobility that delivers real value to society.

  • Vialis (Hybrid)
    • Head of Product Strategy and Sales
      Mar 2025 - Jul 2025 · 5 mos

      In my job as Head of Product Strategy and Sales, I'll be working with an awesome team on the long-term strategy and roadmap for our mobility portfolio. We're bringing together innovative mobility solutions, strategic advice and commercial success to support our customers in the best possible way.

    • Business Unit Manager Consultancy - New Business
      Oct 2022 - Mar 2025 · 2 yrs 6 mos

  • Technolution (7 yrs 8 mos)
    • International Business Development
      Jan 2018 - Oct 2022 · 4 yrs 10 mos

      As one of the driven Business Developers within Technolution I'm working with our team in Sweden and Denmark to support our clients with solutions for their challenges.

    • Business Developer
      Jan 2017 - Dec 2017 · 1 yr

    • Principal Consultant
      Mar 2015 - Jan 2017 · 1 yr 11 mos

  • Managing Director at Milan InnoVincY BV
    Jan 2014 - May 2015 · 1 yr 5 mos

  • Imtech ITS (8 yrs 10 mos)
    • Manager
      Apr 2009 - Jan 2014 · 4 yrs 10 mos

      Imtech ITS develops and implements tailor made ITS solutions to current and future mobility challenges worldwide. Imtech ITS provides knowledge and assistance to policy makers, infrastructure providers, industry and other mobility organizations. Imtech ITS is an internationally oriented, customer directed organization that works from a cooperation point of view, with the support of an organization that is leading in traffic technology, system integration and asset management.

    • Sr. Consultant Traffic Management & ITS
      Apr 2005 - Apr 2009 · 4 yrs 1 mo

      Business Development in the area of Intelligent Transportation Systems