Frankfurt Rhine-Main Metropolitan Area
Being deployed at Accenture Song in Kronberg, acting as a marketing and corporate communication spacialist and guide organizations on the intersect of transformation and human experience. I`m a digital pioneer with more than 25 years consulting experience comprehensive hands-on experience in end-to-end digital solution projects from strategy definition, product management and customer experience design to agile product / platform development as well as rollout for marketing and corporate communications service solutions in both physical and digital channels. Speaker at customer events about trends in digital communication, e.g. Reinvention Marketing & Corporate Communication with agentic AI. I have a proven expertise in defining impactful solutions for digital communication and successfully designing, implementing and optimising personalisation, customer engagement and automation concepts for compelling digital products and services. He holds degrees in Business Administration with focus on Marketing.
Planning and execution of digital transformation projects, focused on the customer agenda, by driving holistic customer experiences. Putting design and user-focused strategy first, create differentiated experiences that build engagement with customers, employees and partners. Creating personalized, optimized and integrated customer interactions across marketing and corporate communication touchpoints, to maximize engagement, conversion and loyalty. Scale global content production and management to optimize speed to market, cost, quality and reuse across brands, channels and geographies. Deliver personalized and scalable end-to-end commerce, sales and service solutions for experiences that boost revenue and customer satisfaction.
Marketing and corporate communication strategy development and implementation for a holistic customer centric communication Project and stakeholder management of transformation projects Development and implementation of organisational models, change management and communication strategies Development and execution of a digital marketing strategy in the data-management and analysis area Product-/service-design and Business process management Deployment of data management platforms to manage large data sets from CRM and targeting systems Market launch and sales of new technologies to improve the delivery of digital advertising in the programmatic marketing Initiating collaboration with joint industry companies form the media research and analysis area in ASG Building online-marketing, business development and leading sales and services for audience, advertising and analytics solutions Development, implementation and running of multi-channel advertising campaigns Deployment of mobile applications and adoption of programmatic marketing and CRM-based viral loop communication.
Transformation allesklar.com AG from content provider for search inventory to a national media house Responsible for Marketing & Sales for meinestadt.de and meineleute.de Construction and positioning of the national display and directory-media marketing meinestadt.de and meineleute.de Starting national mobile marketing and sales of meinestadt.de Launching regional display and directory-media marketing and sales for meinestadt.de Starting national third-party georeferenced advertising and profiles with Bild.de and meinestadt.de
Construction and positioning of the marketing and sales of arcor.de, freemail- and video on demand-services
Positioning and execution of aol in Germany Marketing of aol.de, aol search, Netscape, CompuServe and ICQ