Ho Chi Minh City, Vietnam
I am Vo Huynh Hong Ngoc, a fresh graduate majoring in Marketing at University of Economics Ho Chi Minh City. I have a passion for writing and creating a wide range of contents in social networking sites. I pride myself on being a progressive, aggressive, a good listener, willingness to learn and experience new things and responsible for work. In addition, I regularly keep updating new industry trends, lifestyle throughout social media, e-magazine and books. Therefore, I will make an effort to contribute to the company and bring the best values for both clients and customers. Tools: Microsoft Word, Excel, Power Point, Google Drive, Canva. Career Goals: Marketing Executive, Creative Content, Copywriter, etc.
1. SOCIAL MEDIA MANAGEMENT: Developed RIEMANN P20 Sunscreen's cosmeceutical brand concept in Vietnam market Executed content strategies for Facebook & TikTok, including content plan, monthly key visuals, visual assets (photo/video) and creative copy 2. SHOOTING & EDITING: Brief and collaborate with an in-house studio to handle product concept shooting, model and video shooting. Daily firming and editing TikTok videos via CapCut PC. 3. ACTIVATION & EVENT EXECUTION: Researched and developed ideation of POSM, brainstorm in-store activation activities at Watsons and Sammi Shop. Worked with agencies to produce launching event material (invitation, backdrop, check-in booth, standee, centerpieces) and created event scripts & presentation slides. 4. ECOM SUPPORT: Work with designer to create monthly SIS banners, product thumbnails, livestream banners & frames via Shopee and TikTok Shop platform. Developed ideation of product leaflet, product catalogue, thank-you card to deliver high-impact product.
- In charge of marketing and communication activities for professional hair care brand KÉRASTASE on both online and offline platforms. - Social Media: Develop monthly Content Plan, prepare content angle, visual assets and write social posts on KÉRASTASE fanpage. - KOL Advocacy: Collaborated with marketing team to create ideas key messages, content direction & brief for KOL/KOC reviews on the TikTok platform to increase brand awareness & sales rate of KÉRASTASE in Lazada Mega Campaign (November 2023 - February 2024) - E-commerce: Supported brief images on Lazada Flagship Mall, prepare content and images to run CPAS (Collaborative Performance Advertising Solution) Ads for Mega Campaigns.
- Be in charge of creating content angles and writing monthly social posts (Always On Content) for Venus - the personal care brand. - Collaborated with the creative team to develop content plans and content angles for Orion in the fourth quarter of 2022. - Involved in ideation and writing video scripts of TVC OOH for "Learn On TikTok" campaign of TikTok platform and TVC (30s-60s) of HD Bank. - Coordinated with the creative team to develop big ideas, integrated marketing activities on both offline and online platforms and handled contents for creative products of proposals in pitching projects.
- Be in charge of Campaign Case-studies. Collected and gathered information to write an analysis of both domestic and international award-winning marketing campaigns. - Translated marketing news from well-known E-newspapers about business and marketing.