Charlotte, North Carolina, United States
I’m a senior digital marketing leader with deep experience owning and evolving public-facing websites as strategic, revenue-driving platforms within complex B2B and enterprise technology environments. I specialize in translating business and user needs into clear, high-performing digital experiences, bringing together strategy, UX, content, SEO, and analytics to drive measurable growth. At Rithum, I own the global website and organic search strategy end-to-end, including leading a full corporate website redesign across design, development, and content. My work has driven significant improvements in engagement, conversion, and pipeline impact through data-informed optimization, personalization, and close partnership with marketing, product, engineering, sales, and executive stakeholders. I’m known for my strategic mindset, strong cross-functional leadership, and ability to balance long-term vision with near-term performance gains. I bring a customer-centric, metrics-driven approach to web strategy and enjoy building scalable experiences that support both brand storytelling and business outcomes.
Own Rithum's public website as a strategic digital platform, accountable for web strategy, digital experience, content governance, conversion optimization, and organic growth. Lead enterprise website initiatives spanning design, engineering, content, analytics, and SEO, including the company's award-nominated corporate website redesign. Drive cross-functional alignment across marketing, product, sales, legal, and executive leadership while co-leading Rithum's WomenLead Employee Resource Group to advance employee engagement and leadership development. Key Contributions & Impact: - Define and execute the enterprise web strategy for Rithum's global digital presence, balancing customer experience, business objectives, and technical scalability. - Establish roadmap, prioritization, and operating cadence for enterprise web initiatives, aligning stakeholders from strategy through execution. - Led the corporate website redesign, overseeing design, development, and content, resulting in a modern, scalable site aligned to the refreshed brand and GTM strategy. - Built and executed Rithum’s organic & search strategy, establishing foundations across technical SEO, content, and AI visibility. - Drove significant conversion and revenue impact through website optimization and personalization, contributing to a 99% increase in demo requests across all channels and a 3.92x personalization uplift on deals closed. - Accelerated organic channel performance, resulting in a 54% increase in demo conversions from organic search, a 32% growth in organic visitors. Executive Leadership & Culture: - Co-leader of Rithum's Women's Employee Resource Group, partnering with senior leadership to develop programming, increase engagement, and foster professional development across a global employee community. - Lead cross-functional planning and execution of company-wide events, speaker series, and leadership discussions spanning multiple regions and functions.
Promoted to lead Bazaarvoice's global website strategy, organic search, content operations, and digital experience. Partnered across marketing, product, sales, design, and content to transform the website into a high-performing demand generation channel while establishing scalable content operations and experimentation practices. Key Contributions & Impact: • Led the strategy and evolution of Bazaarvoice.com, improving digital experiences, organic visibility, and conversion performance through SEO, personalization, and continuous optimization. • Directed the enterprise Digital Asset Management (DAM) implementation from vendor selection through global launch, establishing scalable governance, asset management, and cross-functional workflows supporting worldwide marketing and sales teams. • Championed conversion rate optimization (CRO) initiatives including A/B testing, experimentation, and personalization to increase qualified sales opportunities and improve buyer journeys. • Developed buyer journey-driven content strategies and editorial programs that aligned messaging across awareness, consideration, and decision stages. • Aligned marketing, product, creative, and agency teams to deliver exceptional customer experiences supporting global go-to-market initiatives. • Directed strategic web initiatives spanning UX, information architecture, SEO, digital operations, and content production. Leadership & Influence: • Selected to join Bazaarvoice's Ways of Working Committee and later promoted to lead the initiative, partnering with executive leadership to improve collaboration, streamline processes, and scale operational best practices across the marketing organization. • Recognized as Marketer of the Year (2022) for exceptional business impact, cross-functional leadership, and contributions to organizational success. • Recognized with the Key to Success Award (2024) for fostering collaboration across marketing and driving continued business impact.
Develop marketing initiatives for resale homes through creation of compelling online and print collateral, including brochures, emails, newsletters, social media content and property descriptions.
Implemented and measured digital content for Electrolux and Frigidaire brand websites. Responsible for a best-in-class consumer experience and product updates. Measured data to inform new online strategies.