Singapore
• Spearhead earned media and reputation strategy for Amazon Singapore, delivering increase in campaign visibility during key retail tentpoles including Prime Day and Black Friday. • Develop and execute integrated PR, influencer and digital communications strategies aligned with corporate and business priorities. • Partner closely with marketing, public policy and regional communications teams to align messaging across local and global markets. • Cultivate and manage relationships with tier-one business, tech and consumer media to strengthen brand trust and share of voice. • Develop executive messaging, press materials, crisis Q&As and briefing documents to support corporate positioning. • Establish campaign KPIs and performance trackers, leveraging insights to optimise outreach and visibility. • Provide counsel to senior leadership on reputation management and reactive media handling.
•Develop and execute regional communications strategies and toolkits •Drive thought-leadership initiatives and impactful corporate announcements •Provide strategic counsel for integrated campaigns •Content planning and development for social media platforms •Designed and tracked KPIs for campaigns, ensuring measurable impact and data-driven insights for future strategies
• Develop and execute local and regional communications strategies based on data-driven insights, clients’ direction and objectives • Build brand narratives while driving local communications plans and managing regional markets’ through a hub approach, ensuring consistent campaigns and messaging • Proactively identify emerging issues, and devise solutions to manage them successfully • Oversee plans across earned and paid media, social and influencer channels, while executing experiential events and experiences (E.g. The launch of Disney+ Singapore earlier this year, driving visibility for key show titles and movies, anouncing Disney+ new slate of Asan content, etc.) • Mentor and train junior team members to be strong client-facing consultants • Manage and track PR budgets, while working closely with senior leadership team to manage various accounts’ profitability and team productivity • Lead and drive new business initiatives and pitches • Clients include Disney+, Porsche Singapore & APAC, Carlsberg, Kronenbourg 1664, Magnum, Johnson & Johnson and more
• Drove new business development for the consumer practice, creating fresh campaign ideas and integrated communication strategies for prospects • Led and managed retainer accounts and projects, ensuring deliverables are aligned to marketing plans and initiatives • Provided strategic council for both local and regional communication outreach • Mentored junior team members providing them guidance for media and influencer relations, and client management • Clients include Club Med Regional, EVOLVE MMA, ONE Championship, YOTEL Orchard, Waterbom Bali, lyf by Ascott and more.
• Leads and manages retainer accounts and projects across the consumer practice ensuring clients objectives and targets are met • Provides strategic counsel for clients’ integrated communications, including public relations, social media and content strategy • Focuses on new business development, engaging and securing clients for projects and retainers • Clients include EVOLVE MMA, YOTEL, Brotzeit, Bundesliga, Marina Bay Singapore Countdown, Sennheiser and more.
• Leads and manages teams to develop and execute strong and effective campaigns across the Singaporean and Malaysian market • Day-to-day contact and counsel for all managing accounts, ensuring clients objectives and targets are met • Retains and secures new projects out of exiting clients’ retainer • Works closely with Directors to develop and conceptrualise strong campaign proposals while identifying new opportunities • Plans and facilitates media junkets with tier one media and influencers • Current accounts include Sony Electronics, Bugaboo, Costa Express Singapore, Chic Outlet Shopping and Madame Tussauds