San Jose, California, United States
Spearhead growth strategies, leveraging both PLG and sales-led initiatives. Responsible for orchestrating comprehensive marketing programs to drive revenue and market expansion.
Recruited to lead and scale global demand generation, integrated programs, partner campaigns, ABM, and digital marketing efforts, resulting in increased lead generation, pipeline acceleration, customer expansion, and revenue growth.
Built and scaled a reliable and predictable demand generation engine from scratch, exceeding aggressive company growth targets.
As the first revenue marketer at the company, spearheaded the development and execution of a comprehensive digital marketing strategy, utilizing earned, owned, and paid channels to increase brand awareness, boost customer acquisition, accelerate sales cycle, and fuel growth.