New York City Metropolitan Area
I'm a marketing professional with over 2 years of work experience. I thrive on building strong relationships with clients and colleagues to deliver effective marketing solutions. I have got proven ability to collaborate with clients, devise personalized social media strategies, produce original marketing content, and grow social media presence. I'm also passionate about providing human-centered creative solutions with a focus on User Experience to make a positive impact, so I'm currently learning UI/UX Design. When I’m not on the job, I love hiking with friends, having conversations with people to hear their stories, and indulging my love for visiting new restaurants in New York City. If you have a project I can help with, feel free to send me a message.
- Collaborated with 5 international brand partners including Hilton, Kimberly-Clark, Unity, Takeda, and Perfetti Van Melle, namely their Public Relations, Marketing, and Human Resources departments; - Independently planned and produced a 5-episode Vlog series published on WeChat, which increased the official account’s views by 50% in 2 months; - Ensured smooth procession of Great Place to Work®️ Greater China Conference & Best Workplaces™️ Awards Ceremony 2021 by cooperating with event staff and guiding guests; - Collected and analyzed data to produce a regional office performance report which was shared with executives and secured additional budget for the following fiscal year.
- Maintained WeChat official account on a weekly basis and planned content strategically, which increased the official account’s audience by 162%; - Accomplished the highest engagement rate of 9.04% for the LinkedIn account out of 21 Great Place To Work® branches; - Authored two promotional articles that were later published on Bloomberg Businessweek/Chinese version and PR Newswire, resulting in approximately 400,000 audience coverage.