Amsterdam, North Holland, Netherlands
I’m a recent IE Business School graduate with 4+ years’ experience delivering digital campaigns, rebrands, and cross-functional communications for global B2B tech brands across Amsterdam, New York, and Madrid. Trained in classical piano with a Master’s in Creative Direction, I blend craft and strategy—turning complex ideas into clear, engaging stories that move teams and markets. I’m currently deepening my commercial toolkit through a Business Development & Sales extension career track. I thrive where creativity meets systems: building editorial calendars, improving workflows (often with AI automation), and partnering across product, marketing, and leadership to ship on time—and measure what matters. Focus areas: internal communications, product/brand marketing, content strategy, brand activation, and campaign operations. What I bring: crisp messaging, stakeholder alignment, data-aware decision-making, and calm, organized, empathy-first execution. What I’m looking for: full-time roles in the Netherlands and Germany. If your team values thoughtful storytelling, operational clarity, and measurable impact, let’s connect!
Four-month intensive career extension track focused on honing Sales methodologies and practices in business. Certification included a group capstone project delivering a GTM strategy for LinkedIn Iberia's upcoming AI Agent release.
I provided excellent customer service to museum members and visitors by adhering to museum guidelines while acting an ambassador for the museum by promoting offers like membership and overall exhibition program. Actively promoted the museum’s mission and creating a seamless experience and provided support to management and guests during after-hour special events and programs. Engaged with over 2000 visitors on a weekly basis.
As a campaign manager, my responsibilities included managing and processing 50+ review campaigns for the US and UK markets. I also oversaw online customer support and created weekly product launch newsletters for each respective market, which included an audience of over 2000. Not only did I spend time completing these campaigns, I also contributed to the team by improving workflow wherever necessary by consulting with the team manager.
I continued to develop the skills I acquired by managing the company's special corporate website rebranding project, as well as creating over 50+ sales enablement materials to help improve the company's branding and storytelling. During these ambitious projects, I collaborated tightly with the company CEO, VP of Sales, Director of Development, and our in-house graphic designer.
Beyond my initial content creation role at Habu, I took on broader responsibilities in marketing and sales strategy, contributing to market research, content creation, and social media management.I played a pivotal role in developing and executing data-driven, multi-channel marketing strategies.My proficiency extended to critical sales and marketing tools, including Hubspot, Photoshop, Canva, Hootsuite, Zoominfo, Linkedin Sales Navigator, and Winmo.As the company evolved, I also played a key role in operations and project management, contributing to the establishment of internal playbooks and processes.
As Digital Content Coordinator at Habu, I worked with the creative and IT team to manage multiple digital media properties with audiences ranging from Latinx millennials to young mothers. Some key achievements include: 1) Driving over 13.7k users to the Latinx.com site in less than 12 months thanks to data driven, SEO marketing strategies our team adopted 2) Improved newly minted workflow significantly and created a seamless onboarding process for freelancers 3) Held weekly meetings with our Creative Team to discuss trends, provide feedback, and reflect on site performance KPIs via Google Analytics 4) Collaborated with well known external stakeholders who had followings of over 2 million combined on Instagram to create impactful content