Seattle, Washington, United States
I’m passionate about helping innovative brands tell compelling stories. As a lifelong writer and grammar freak, there’s nothing that makes me quite as excited as messaging that inspires. My experience spans a wide array of creative and strategic pursuits, from managing brand communications to academia. I delight in a new messaging challenge, and have been lucky to work cross-functionally with teams that have big aspirations. When I’m not whipping up the latest greatest narrative, I’m adventuring in my home base of Seattle — be it restaurants, ridge lines, or recreational soccer. Take a look at my work at vivianshinall.wixsite.com/website
Leading PR functions across North America, Latin America, and Asia Pacific, crafting innovative storylines to highlight Infoblox’s market leadership Building executive communications programs from the ground up — including standing up the organization’s first Thought Leadership Council, bringing together top-level voices throughout the organization to fuel new content ideation
Orchestrating international PR functions and building executive communications program to cement Mimecast's mission and vision in market
[Formerly Code42] Spearheading company announcements as communications SME, creating captivating and cohesive narratives to build reputation in market
[Formerly Code42] Building integrated communications campaigns (advertising, PR, social media) alongside a cross-functional marketing team and developing creative narratives to tell the Code42 story
Supporting clients across a wide array of tech industries, including cloud security, software delivery, generative AI, and proptech
Preparing award submissions, pitching proactively to journalists, compiling media lists, monitoring coverage, drafting communications, and undertaking research while learning alongside a talented team that specializes in integrated public relations in tech, venture capital, and healthcare spheres
Developing strategic content for web and social media while also keeping a close eye on the organization's press mentions and media coverage
Writing and developing strategic content targeted toward prospective students, while also keeping the admissions webpages up-to-date