New Haven, Connecticut, United States
Hi! I’m Vivian Nguyen, a Biology student at the University of California, Riverside with a passion for marketing + sales, skincare + makeup, and more! I love utilizing analytics to execute into high-impact activations that drive measurable results. As a Campus Ambassador and Event Specialist at DoorDash, I’ve led strategic campus initiatives that generated 6,000+ Student DashPass signups, reaching over 20% of the undergraduate population in one year. I analyze engagement trends, optimize activation strategies, and manage high-volume events from planning to performance tracking. Beyond DoorDash, I’ve worked with brands like BEARPAW and Bloomkare to execute strategic content campaigns and campus activations focused on awareness, engagement, and community outreach. Content creation is one my true passions and I'd love to continue doing it. In addition to brand and growth roles, I served as Standards Chairwoman for Gamma Phi Beta, where I oversaw operations for an 80+ member chapter. Leadership has taught me accountability, communication, and how to make thoughtful decisions that support both individuals and the larger organization. All of my experiences in these roles have shaped who I am today! I am excited to find a role that allows me to combine strategy, analytics, and creativity! Let’s connect!
• Drove 8,000+ new user acquisitions for the Student DashPass by executing and optimizing campus growth strategy, reaching over 20% of the undergraduate population • Analyze engagement trends and provide data-backed information to identify high performing locations and incentive items, to improve activation strategy and student sign-up rates. • Led end-to-end operations for 2-3 weekly high-volume events (200+ incentive items), including logistics, staffing, and performance tracking • Tested and iterated on growth tactics, using data insights to refine strategy and increase conversion rates
• Executed an 8-week strategic content plan focused on brand awareness, content engagement, and community outreach, like giveaways and club sponsorships. • Analyzed audience response and optimized posting strategy to increase engagement and visibility within the UC Riverside market.
-Maintain and enforces Gamma Phi Beta - Delta Lambda's standing rules -Maintains chapter's merit point program to maintain and increase membership retention -Conduct meetings to ensure chapter members are maintaining constant communication in terms of academics, membership, and standing rules.
- Aided in designing Gamma Phi Beta - Delta Lambda's Preference Day - Taught chapter everything necessary for Preference Day - Recruitment Team