Westminster, California, United States
Hi there! I’m a marketing strategist and demand gen nerd who loves helping businesses grow through creativity, curiosity, and a little bit of smart tech. Over the last decade, I’ve worked with startups, SaaS companies, and small business owners to build marketing programs that actually work — the kind that attract the right audience, tell a great story, and drive results you can measure (not just talk about). These days, I’m a Strategic Marketing Consultant with the OCIE SBDC Network, where I get to help entrepreneurs turn ideas into action. I also guest speak and lead workshops on how to make AI and marketing feel less intimidating and more useful — showing people how to use tools that save time, spark creativity, and move the needle. What I’m into: - Demand gen and growth strategy (the fun, nerdy side of marketing) - Smart automation with a human touch - Email campaigns that people want to open - Brand storytelling that builds real connection - Helping business owners work smarter, not harder I’m always up for good conversations about marketing, growth, and how AI is changing the way we tell stories.
I help small businesses and entrepreneurs bridge the gap between strategy, storytelling, and technology. At OCIE SBDC Network, I work with clients to develop data-driven marketing strategies that build visibility, strengthen brand identity, and drive sustainable growth. - Strategic Marketing & Brand Positioning - AI Integration in Marketing & Business Strategy - Guest Speaking & Workshop Facilitation on AI + Marketing - Email Marketing & Automation - Lead Generation & Nurture Campaigns - Digital Storytelling & Customer Experience - Small Business Growth & Market Development
At BrightPlan, a leading fintech company focused on financial wellness solutions, I led integrated demand generation initiatives across multiple channels—including webinars, field marketing, paid media, SEO/SEM, content syndication, and email—to drive customer acquisition and accelerate pipeline growth. I owned the demand generation budget and forecast, optimizing spend and campaign performance through data-driven insights. I implemented HubSpot marketing automation and Salesforce dashboards to enhance lead management, reporting, and sales alignment. Through strategic campaign execution and continuous optimization, I doubled marketing-qualified opportunities year over year, directly contributing to revenue growth and brand expansion. Collaborating cross-functionally with sales, product, and creative teams, I built scalable, high-impact programs that strengthened BrightPlan’s presence in the enterprise B2B fintech market and supported its long-term growth trajectory.
At Brainbase, I led the strategy and execution of integrated multi-channel demand generation campaigns designed to accelerate pipeline growth for a fast-scaling SaaS platform. By leveraging paid search, paid social, email marketing, and SEO/SEM, I drove a consistent 15% month-over-month increase in qualified leads, helping strengthen Brainbase’s market position in the IP management space. I implemented lead scoring and attribution frameworks that improved sales alignment and visibility into marketing performance. Working across teams, I optimized funnel efficiency and campaign ROI through data-driven insights and marketing automation, primarily using HubSpot, Salesforce, and analytics platforms like Google Analytics and Sisense. My focus on scalable processes, continuous testing, and creative experimentation enabled Brainbase to reach and convert high-value prospects effectively. Combining strategic planning with hands-on execution, I helped shape the company’s growth marketing foundation and contributed to its broader product-led growth initiatives.
At LightBox, I led multi-channel demand generation initiatives to drive measurable growth across digital platforms. I developed and executed integrated marketing campaigns spanning paid search, paid social, email, SEO, and content marketing—resulting in a 30% year-over-year increase in web traffic and a 150% ROI from paid media. I implemented A/B and multivariate testing programs to optimize creative, messaging, and conversion paths, ensuring continuous performance improvement across campaigns. Additionally, I managed the lead generation budget, overseeing spend allocation and optimization to maximize ROI and pipeline efficiency. Collaborating closely with product, design, and sales teams, I supported new product launches and refined customer acquisition strategies that aligned with broader business goals. My work at LightBox enhanced digital visibility, streamlined marketing operations, and delivered consistent, data-driven growth.
At Fresh Enterprise, I led digital marketing initiatives focused on audience growth, engagement, and conversion. Through data-driven strategy and creative execution, I increased e-club subscribers by 50,000 in one year and boosted click-through rates from 18% to 30%, significantly improving campaign performance and ROI. I managed multi-channel marketing programs across email, social media, and digital advertising, optimizing campaigns through continuous testing and performance analysis. My responsibilities included budget management, media planning, and conversion optimization, ensuring every campaign delivered measurable business impact. Collaborating cross-functionally with design, operations, and sales, I built a cohesive digital presence that elevated brand visibility and strengthened customer loyalty. My time at Fresh Enterprise honed my ability to blend creativity with analytics to deliver meaningful growth outcomes.