Horw, Lucerne, Switzerland
Throughout my career, I have focused on driving growth through strategic sales initiatives, brand development and client engagement within premium and luxury environments. Working across headquarters and international markets, I enjoy developing concepts that combine strong commercial impact with hands-on execution - whether through partnerships, client events or close collaboration with sales teams and senior stakeholders. I am known for being open, communicative and results-driven, with a pragmatic mindset and a strong ability to translate strategy into measurable outcomes.
• Strategic key contributor to global sales performance and revenue growth of Bucherer Fine Jewellery at HQ level • Identification and execution of growth opportunities through sales analysis, forecasting and strategic initiatives • Leadership of strategic, revenue-driven projects supporting brand development and international positioning • Development and execution of client events, marketing activations and strategic partnerships with direct commercial impact • Close collaboration with stores and managing directors - cross-functional coordination with Marketing, PR, Finance, Operations and Category Management • Design and delivery of product launches and PoS trainings, leveraging certified gemological expertise • Brand representation at high-level client events, presentations and launches
• Strategic management of key EMEA online accounts, including Amazon EMEA & Middle East (KSA & UAE) • Ownership of commercial performance, PnL, pricing and promotional strategy • Definition and execution of growth strategies across major campaigns (Prime Day, Black Friday) - Gross sales volume of EUR >20 M • Performance steering through revenue, margin and inventory analytics • Cross-functional leadership across Sales, Marketing, Supply Chain and Finance • Coaching and development of interns and team members
• Strategic planning and execution of regional EMEA brand and marketing events (Fossil Group Global Expo, In-house fair during Baselworld, IFA Berlin, etc.) • Responsibility for budget planning, agency coordination and stakeholder management • Implementation of best practices and success factors for event marketing • Brand representation at international events and fairs
• Commercial planning and forecasting for EMEA jewellery business • 2 warehouses within Europe, EUR >50M gross sales • Ownership of inventory management, supply planning and sales targets • Performance reporting, analytics and management dashboards