New York, New York, United States
With an MBA from NYU Stern and a background in strategy and digital planning, I am now a Senior Associate in Strategy&’s Deals team. I focus on guiding clients through complex transactions and creating lasting strategic value. Previously, as an e-commerce merchandising planner, I built a strong foundation in data analysis, strategic planning, and project management by leveraging digital tools and platforms to drive business performance. I continue shaping my approach to problem-solving and delivering impactful results through experiences and learnings.
• Oversaw kids' division sales and advised Digital Commerce Team departments on business strategies. Developed comprehensive sales plans, conducted market research, and maintained KPIs to drive growth and profitability. • Optimized product selection and exposure on UNIQLO.com by analyzing company strategy, site performance, and market trend; drove sales growth and conversion ratio growth for the season • Reorganized kids extended size business by creating liquidation plan for carryover inventory, reforecasting sales based on historical data, and expanding extended size options to potential products
• Created inventory plan by calculating allocation budget and forecast and tracking intake status with logistics report; improved top 60 items inventory ratio by 145% and reduced missing SKU to less than 0.1% • Decided weekly new items launch by collaborating with merchandising planner and logistics team to identify sales potential, inventory quantity, and allocation schedule; increased new items contribution to weekly e-commerce sales by 6% • Launched and led Bulk Order Project by partnering with members from each division and collaborated with external vendors, such as GiftNow, to develop project strategy from scratch; achieved 1% target of total e-commerce business
• Established communication strategies by assessing clients' needs and benchmarking with competitors; supported PR manager to manage various long-term clients from technology, consumer products, and medical industries • Organized event proposal and execution by managing event schedule, conducting staff training, and coordinating between clients and vendors; increased overall participation rate and revenue for a Mead Johnson long-run event