Ho Chi Minh City, Vietnam
My name is Nguyen Thuy Vi who has 11 years of experience in Brand and Marketing. Working in a young and dynamic environment helps me gain knowledge, experience, and adventure in various fields of Brand and Communication. Self-study and passion are my main characteristic. During my career path, I hold the view that honesty, responsibility, and learning will lead me to success. My Skills - Planning, deploying, and allocating resources - Problem-solving skills - Good teamwork, communication, presentation, and leadership - Negotiation and persuasion - Analytical, problem-solving, and decision-making - Team building and development - Networking
Analyze existing branding and marketing strategies and improve upon them. Lead a capable marketing team and delegate tasks fairly. Prepare and review monthly, quarterly, and yearly budgets, and allocate resources appropriately. Report to the business owner. Conduct market research and implement new strategies based on findings. Monitor industry trends and schedule meetings to share new information with the team. Set daily, weekly, monthly and yearly targets, and implement various incentives to ensure they are achieved. Closely monitor competitors’ successes and failures and learn from them. Supervise marketing events and launches and use these spaces to network with industry professionals. Assist with the recruitment, training, and onboarding of new staff. Implemented Projects: more information https://www.youtube.com/watch?v=7qQxOZZW6zQ
Market research and brand identity building Develop creative concept and marketing communication materials to promote and educate customers on new products/campaigns. Ensure all marketing materials are compliant and applicable with regulatory requirements and brand guidelines Plan, implement & report performance of brand communication plans & campaigns Develop the concepts, style, look and feel, language, and tone of the brand Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc. Produce content for various speeches, events, hearings… Develop and implement crisis communications advice and media strategy Manage and operate the activities of the Marketing Department
Develop and implement marketing strategies in line with the company’s mission Organize and implement marketing plans, advertising plans, promotions. Monitor performance and report results. Monitor market trends, research consumer markets and competitors’ activities to oversee new and ongoing marketing and advertising activities Planning, organize events inside and outside the company Building and develop marketing team: Designer, Media Executive, Content Marketing Manage the company's marketing channel system: fanpage, website, email,... Planning, organize, communicate and implement international food exhibition. Implemented Projects: Vietnam Food Expo 2019, Vietnam Food Expo 2020, Vietnam Expo 2019, World Food Moscow 2019, Gulfood Dubai 2020.
Coordinate project schedules, resources, equipment and information Liaise with clients to identify and defined project requirements. Scope and objectives Ensure that client’s needs are met as the project planning Manage internal and external budget Implemented Projects: DC’s Pizza Grand Opening, Game “Pịck n Play” of Nguyen Kim, Nokia’s Car Ads Campaign; VP Bank’s Car Ads Campaign.
Manage and operate the activities of the Marketing Department Develop and implement marketing strategies in line with the company’s mission Plan and propose product marketing, product display programs suitable to the process of changing the market and the company's development goals. Organize and implement marketing plans, advertising plans, promotions. Monitor performance and report results. Organize, measure, evaluate, and analyze Grand opening Store events Monitor market trends, research consumer markets and competitors’ activities to oversee new and ongoing marketing and advertising activities Plan, organize events inside and outside the company Build relationships with press, media, influencers needed to promote the company Implemented Projects: Kids Plaza Grand Opening Stores (11/62 Stores, reach 90% of target, reach 400% of average revenue), “I’m Kidser” contest (was the first competition and became the traditional contest of company), etc. Achievement: Leader of the Year 2016 - Kids Plaza Award
Develop and implement marketing strategies in line with company’s mission Produce sponsorship proposal Manage and operate the activities of the Marketing Department Plan, implement, and report performance of brand communication plans & campaigns Monitor market trends, research consumer markets and competitors’ activities to oversee new and ongoing marketing and advertising activities Work closely with influencers & media agencies, publishers for promotion campaigns (branding, opening, offline events...) Report the plan and results achieved at the Head of Marketing periodically Report the plan and results achieved at the Board of Directors periodically Implemented Projects: Live show: ”Sol Vàng”, “Tình Khúc Vượt Thời Gian”; TV Sitcoms: “Diêm Vương Xử Án”, ”Danh Hài Đất Việt”, etc.
Manage and operate the activities of the Marketing Department Manage and coordinate work for staff to create content, film, and design images according to marketing plans and strategies Write, review, adjust content for posts/posts through the company's media Create appropriate staff training plans and programs Coordinating in recruiting, developing, and evaluating work performance for Marketing specialists Propose measures to increase work efficiency and cut unnecessary costs. Responsible for ensuring KPI Actively coordinate with other departments with non-specialized tasks for the company to develop together Plan, implement & report performance of brand communication plans & campaigns Monitor market trends, research consumer markets and competitors’ activities to oversee new and ongoing marketing and advertising activities Work closely with influencers & media agencies, publishers for promotion campaigns (branding, opening, offline events...) Report the plan and results achieved at the Head of Marketing periodically