Montreal, Quebec, Canada
Hey there! "Vivian" for acquaintances, "Viv" for close friends, and "Vivi" for my dad, and my dad only! As a fashionably dynamic marketing professional and proud "Zennial," I thrive in the digital landscape and embrace the power of social media like a seasoned pro. My fingertips are glued to my phone as I scroll TikTok for emerging trends, delve into the wildest conspiracy theories on Reddit, keep up with pop culture news on Twitter (or is it Threads now?), pin ingenious DIYs on Pinterest, and share the funniest memes on Instagram. Don't worry, it’s not just for fun and games. I love to apply the arts and culture in my work, to create, design, and market. Armed with a wealth of experience in marketing, social media, and content strategy, I pour my heart and soul into everything I do. I play hard, but work even harder for my dreams to come true.
· Draft strategic development of the annual communication plans of the various clients · Develop and evaluate the editorial line of clients according to their overall strategy · Draft social media audits and content strategies · Responsible for the creation of multi-channel content · Control the quality of content and digital deliverables · Inform/educate the rest of the team about digital trends and innovation · Identify social media opportunities that can contribute strategically to the achievement of our business objectives.
· Lead the brand by developing strategic annual brand plans and executing brand plans across all touchpoints · Ensure tracking of results and recommend adjustments as required · Communicate creative and content requirements with the agency’s internal team · Responsible for assuring the elaboration of communication plans (owned and paid channels) and oversee the planning process through organized content calendars · Develop monthly performance reports for the clients based on key metrics (social, paid, email, etc.) · Develop paid media campaigns working closely with internal and external digital partners · Manage influencer marketing campaigns and public relations with external digital partners · Oversee and coordinates the brand’s asset production (photoshoots, model castings, social media content, ad placement, videos, etc.) · Develop initial estimates and manage project budgets, costs, invoicing, etc., and provides timely updates of project tracking against budget · Participate in client meetings
• Create creative content for social media and online platforms • Write copy for email newsletters, social media and online platforms • Create social media and marketing strategies to improve performance of efforts • Build and educate team on social media best practices • Draft monthly social media, analytic and social listening reports • Manage Influencer Marketing campaigns • Moderate and respond to comments/feedback from our online communities • Attend campaign shoot to ensure optimization of marking efforts
Clients: Durex Canada, PepsiCo, Enfamil, Enfagrow, Mucinex, Cepacol and others. • Monitored and responded to comments/feedback from our clients’ communities • Developed content for client platforms • Created social media strategy documents for client • Developed optimization strategies to improve performance of efforts • Built and educate team on social media best practices • Created monthly engagement and social listening reports • Supported various efforts related to Influencer Marketing campaigns • Attended client meetings as required
• Gathered campaign elements for social media platform set-up • Developed of content for client programs • Developed content for posts and responses • Monitored and responded to comments/feedback from clients’ communities • Designed optimization strategies to improve performance of efforts • Attended client meetings as required
• Created and curated content for sales teams • Developed of press releases, briefing notes, backgrounders, and messages • Planned, wrote, and managed FLS' internal newsletter • Developed content for social media & manage social media accounts • Designed flyers, graphics and other communications materials • Led in organizing tradeshows and events • Responsible for telling FLS' story