Israel
Marketing is about adding value to customers and matching the right product to the right market. And healthcare marketing is about making an impact on people's lives. I am passionate about healthcare customers' needs: their aspirations, sores, and objectives. I am a doer and proactively drive the company to deeply understand markets. I lead to action, growth, results, and success. I am at my best when I have the opportunity to connect, partner, and engage, with both distributors & customers. Past experience includes a range of roles in the B2B Marketing funnel in global companies: Account Manager, Sales Operations Manager, Marcom Manager, and Project Manager. Each role contributed to my professional growth, as they facilitated me to develop a deep understanding of the customers' targets. My analytical skills, combined with the ability of planning and executing complex projects, lead to a successful implementation of the exact marketing strategy. My strong interpersonal skills provide me with the ability to effectively internally communicate, whilst cultivating value-based, multi-level client relationships. After all, it's all about people. And one more thing – I am fluent in four languages. Have I already mentioned “global”?
Defines and leads B2B marketing strategy for LATAM and other Outside of USA markets, with a focus on go-to-market planning and execution. Responsible for route-to-market approaches and support of new market entries, adapting global direction to local conditions. Leads product positioning and messaging to clarify value proposition and competitive differentiation across international markets. Oversees the development of marketing materials, campaigns, and events that support brand visibility and demand generation. Works in close coordination with Sales, Product, and General Management to align marketing priorities with business needs, and partners with distributors to support effective GTM execution. Manages external agencies and suppliers.
B2B marketing execution combined with international account management outside the USA. Acts as the main point of contact for distributors and customers, supporting commercial activity and ongoing relationships. Executes marketing activities in support of sales, including creation of product materials and value messaging. Supports route-to-market initiatives and early market entry efforts by working with distributors on local campaigns, lead generation, and demand-driving activities. Provides hands-on support to sales and customers, coordinating with internal teams to address market needs and support account development.
The voice of the company, enabling it to build relationships with consumers. Responsible for the reinforcement of the company's brand, messages, and vision thru the partnership with various contributors; creation of marketing deliverables to support the management & business development team.
Responsible for the relationship with the customer; Subcontractors and deadlines management; Development of marketing materials.
Development of long term relationship with B2B customers in Latin America; managing logistics and handling of customers’ Purchase Orders; Responsible for sales forecasts and sales control; In charge of tender submittals and contract issuing.
Build and maintenance of long-term relationships with strategic B2B clients; Managing logistics and handling of customers’ Purchase Orders; Pre-sale and post-sale support for the sales team.