New Delhi, Delhi, India
With over a decade of experience in sales leadership, I currently support sales transformation efforts at ELGI Equipments as Zonal Lead - Sales Transformation. My focus is on advancing market intelligence, optimizing sales strategies, and fostering strong channel partner relationships to achieve organizational objectives. ELGI Equipments emphasizes collaborative approaches to sales innovation and operational excellence. By aligning teams around strategic goals, I contribute to improving the customer experience and empowering teams to deliver measurable outcomes through a commitment to growth and efficiency.
- Revenue Generation from Rajasthan and Gujrat - Sales Strategy - Managing super charged Mec. & Elec. Engineers - Channel Partners and Key Accounts - New Product Strategy - Market Intelligence - Customer interaction- UX analysis - Coaching GETs for sales
- Responsible for preparing Annual Business Plan for North and ensuring strategic alignment with organization’s vision and mission. - Leading and managing distributors’ network of UP, UK, Punjab, Haryana, Himachal and J & K for SOTT (FMCG) and consumer durables (Tata Swach). Successfully appointed SOTT distributors in Chandigarh, New Delhi, Lucknow and Kanpur. - Managing and developing a team of 10 members. Executing sales strategy and driving sales growth by sales forecasting and sales coaching. New Product placement planning and successful execution in UP, NCR and Punjab market. - Sales funnel management and sales optimization for increasing market share and achieving sales targets. Successfully appointed dealers’ network to support distributor. - Developing distribution strategies for business development in new geography. Pilot project initiated in Allahabad and Varanasi. - Coordination in distribution activities by planning and executing channel schemes and market activations. Successfully executed SOTT Activation in Lucknow, Kanpur and Chandigarh. - Providing sales and product training to key stakeholders, promoters and influencers. Shown excellent results conversion ratio. - Monitoring distributor performance metrics on a weekly basis and providing insights to team and stakeholders for driving and maintaining continuous improvements. - Responsible for maintaining ROI of marketing activations, budget management and cost control by using tactical innovations in execution. Appreciated by optimum cost utilization and cost control in Van campaign and promotional activities during festival seasons. - Responsible for guiding, monitoring and contributing the CSR initiatives of the organization in the UK with Tata Trust and TCSRD Team leaders.
- Responsible for preparing Annual Business Plan for North and ensuring strategic alignment with organization’s vision and mission. - Leading and managing distributors’ network of UP, UK, Punjab, Haryana, Himachal and J & K for SOTT (FMCG) and consumer durables (Tata Swach). Successfully appointed SOTT distributors in Chandigarh, New Delhi, Lucknow and Kanpur. - Managing and developing a team of 10 members. Executing sales strategy and driving sales growth by sales forecasting and sales coaching. New Product placement planning and successful execution in UP, NCR and Punjab market. - Sales funnel management and sales optimization for increasing market share and achieving sales targets. Successfully appointed dealers’ network to support distributor. - Developing distribution strategies for business development in new geography. Pilot project initiated in Allahabad and Varanasi. - Coordination in distribution activities by planning and executing channel schemes and market activations. Successfully executed SOTT Activation in Lucknow, Kanpur and Chandigarh. - Providing sales and product training to key stakeholders, promoters and influencers. Shown excellent results conversion ratio. - Monitoring distributor performance metrics on a weekly basis and providing insights to team and stakeholders for driving and maintaining continuous improvements. - Responsible for maintaining ROI of marketing activations, budget management and cost control by using tactical innovations in execution. Appreciated by optimum cost utilization and cost control in Van campaign and promotional activities during festival seasons. - Responsible for guiding, monitoring and contributing the CSR initiatives of the organization in the UK with Tata Trust and TCSRD Team leaders.
- Monitoring and evaluating dealer sales performance on monthly basis. Ensuring dealer visits and educating them on monthly schemes (PRI, SRI) and benefits. Individually handled 80-100 dealers and managed revenue between 50-80 Cr. - Conducting market analysis and planning for new dealer appointments and sales territory expansion. Contribution in appointing 50 new dealers and adding 20 new towns in working territory. - Train and educate dealers and influencers on new products and its application. Contribution in all types of marketing campaigns, painters & contractors meet, Van activities, Influencers loyalty program, painters/contractors training. - Resolving dealer issues and disputes related to material inflow and outflow from nearby states. MSP execution and monitoring by coordinating with channel partners on a regular basis. - Providing market insights and feedback for new product development, did a wood coating market research in Saharanpur market for existing product placement and new product development. - Responsible for coordinating with leading architects of Punjab and conveying their specific and unique needs to the production team for providing customized experience to customers’ specific needs. - Contribution in launching WaterProofing products in working territory. Training of applicators and pushing products through influencer loyalty programs.
I was promoted as Senior Territory Sales Officer and transferred to Ghaziabad. I was given responsible to look after Saharanpur Territory, I worked there for two years. Saharanpur is one among the most critical territory to work. Again I overachieved the sales target, and the overall performance was excellent.
Worked at Asian Paints Ltd, as Territory Sales officer, for Agra Upcountry. My job responsibility was to visit unexplored market and untapped towns near Agra and find out the right and potential business partner for the organization. I overachieved the sales target for both the years and added new business partners with the organization.