Vivek Datta

Revenue & Data Leader | AI-led Sales Transformation | Global RevOps | Driving Commercial Impact at Scale

Noida, Uttar Pradesh, India

About

I operate at the intersection of revenue strategy, data, and AI-driven transformation—focused on translating analytics into measurable business impact. Known for driving revenue transformation by embedding data and AI into commercial strategy at scale. With 20+ years of global experience, I lead revenue strategy, analytics, and go-to-market (GTM) transformation across SaaS, technology, aviation, and banking sectors. I have worked across both enterprise-scale and high-growth environments, including leading GTM transformation at Zones LLC ($3B+ global business) and currently driving global revenue operations at Barracuda Networks ($236M cybersecurity SaaS). My core strength lies in bridging data with commercial outcomes—improving forecasting accuracy, strengthening pipeline governance, optimizing sales performance, and enabling more predictable revenue growth. I partner closely with executive leadership to align GTM strategy, sales execution, and financial planning, acting as a trusted advisor on revenue and transformation initiatives. Currently, I am also contributing to enterprise analytics strategy and leading AI-driven initiatives for sales operations, focused on automation, predictive intelligence, and scalable decision-making. In parallel, I am pursuing a Doctor of Business Administration (DBA) in Artificial Intelligence & Machine Learning, applying advanced analytics and predictive modeling to revenue strategy, customer intelligence, and enterprise decisioning. I am particularly interested in leadership opportunities where I can drive commercial impact through data, AI, and scalable operating models. Open to global roles in revenue strategy, analytics, and business transformation, as well as advisory engagements.

Experience

  • Lead – Revenue Strategy & Data Analytics (Global) (Official: Senior Sales Operations Specialist) at Barracuda
    Dec 2025 - Present · 8 mos

    • Driving AI-led revenue transformation and analytics strategy across global sales operations, enabling measurable improvements in forecasting accuracy, pipeline visibility, and commercial performance • Partnering with VP, Global Sales Strategy & Operations to drive global revenue operations across a $236M SaaS business, enabling data-driven GTM execution and revenue growth • Selected to shadow Senior Director – Analytics, contributing to enterprise analytics strategy, data governance, and leadership decision-making at a global level • Leading AI-driven initiatives for Sales Operations automation, deploying use cases across compensation, forecasting, pipeline intelligence, and sales productivity optimization • Driving forecasting, pipeline governance, and GTM planning frameworks to improve revenue predictability and execution discipline across global markets • Leading territory planning, quota allocation, and performance frameworks, aligning sales capacity with strategic growth objectives • Spearheading implementation of a global Sales Performance Management (SPM) platform, enabling scalable management of territories, quotas, and performance tracking • Influencing executive decision-making through advanced analytics, enhanced pipeline visibility, and predictive forecasting models • Driving alignment between budgeting, target setting, and sales execution strategy to ensure consistency between financial planning and GTM execution • Acting as a strategic partner to global leadership, embedding AI and data-driven decision-making into revenue operations and commercial strategy

  • Advisory Board Member at Fullcast
    Sep 2024 - Present · 1 yr 11 mos

    • Advise executive leadership on GTM strategy, product innovation, and enterprise growth • Influence product roadmap and market positioning for scalable SaaS adoption • Guide revenue operations and customer engagement strategies to accelerate growth

  • Zones, LLC (11 yrs 1 mo)
    • Director - Sales Analytics and Strategy
      Sep 2021 - May 2025 · 3 yrs 9 mos

      Led GTM strategy and revenue operations transformation across a $3B+ global business during a high-growth phase ($2.5B → $3.2B) Partnered with CRO/CEO leadership to drive annual planning, market expansion, and revenue optimization strategies Built and scaled a global analytics function to enable enterprise-wide revenue visibility and faster decision-making Implemented pipeline and capacity planning frameworks to improve forecasting accuracy and execution discipline across global markets Redesigned performance and compensation models to increase quota attainment and sales productivity Introduced customer intelligence models to drive retention, engagement, and account growth strategies Established governance and operating frameworks to scale revenue operations across regions Acted as a trusted advisor influencing key decisions on revenue growth, GTM execution, and business transformation

    • Sr Manager - Sales Analytics and Strategy
      Feb 2017 - Sep 2021 · 4 yrs 8 mos

    • Sr Manager - Customer Acquisition and Development
      Feb 2016 - Feb 2017 · 1 yr 1 mo

  • Manager - Joint Ventures at GMR Delhi International Airport Pvt. Ltd.
    Oct 2009 - Apr 2014 · 4 yrs 7 mos

    At GMR, I played a key role in Joint Venture Management, working closely with the JV Board and executive leadership to align business and operational goals across multiple verticals. During my 4.5-year stint, I developed KPI dashboards and benchmarking systems that improved JV profitability and operational efficiency. My focus on capex optimization, MIS development, and governance frameworks contributed to stronger financial control and performance alignment across strategic business units.

  • HSBC ()
    • Premier Service manager
      Jun 2009 - Oct 2009 · 5 mos

    • A.M - Strategic Business Analysis and Development
      Jun 2008 - May 2009 · 1 yr

      At HSBC, I was part of the Strategic Business Analysis & Development team, where I led initiatives that delivered direct financial impact. Within just over a year, I identified and reversed INR 12 Cr ($2.4M) in annual tax losses, conducted a nationwide ATM profitability audit, and introduced data-driven MIS frameworks. My work helped enhance financial transparency, cost efficiency, and control processes across key banking operations, supporting better management decisions and operational accuracy.