Curitiba, Paraná, Brazil
Innovative data strategist with a proven track record in driving growth through analytical excellence. From tutoring mathematics and physics to studying mechanical engineering, I discovered my passion for numbers, data, and logical reasoning. Today, I transform numbers into insights and insights into transformative strategies for businesses and clients. With expertise in predictive analytics, marketing mix modeling, and data-driven decision-making, I excel in optimizing marketing strategies and maximizing ROI across diverse business landscapes.
- Spearhead strategic marketing initiatives using multi-channel campaigns and data-driven insights to drive growth. - Lead a dynamic team in executing innovative strategies, enhancing brand recognition and customer acquisition. - Utilize advanced analytics to inform strategic decisions, optimizing marketing efforts for impactful results.
- Architected and implemented growth strategies leveraging social media, paid traffic, referrals, and events to drive market expansion. - Applied advanced data analytics to enhance customer engagement tactics and boost conversion rates. - Guided the marketing team in exploring innovative growth opportunities, fostering a culture of experimentation and agility.
- Led media buying operations, optimizing ad campaigns across platforms such as Facebook Ads, YouTube Ads, and LinkedIn Ads for maximum impact. - Utilized data analytics to refine targeting strategies, significantly improving customer acquisition and engagement. - Collaborated with marketing and sales teams to align media strategies with overarching company objectives and goals.
- Led the creation and execution of a multi-channel marketing strategy, enhancing brand awareness and demand generation. - Oversaw data analysis initiatives, including marketing mix modeling and lead scoring enhancements, driving strategic planning. - Directed cross-functional teams in innovative growth solutions, fostering a collaborative and performance-driven culture.
- Built comprehensive dashboards to visualize key performance indicators using business intelligence tools, enabling data-driven decision-making. - Developed lead qualification models and customer cohorts, enhancing targeting precision and engagement strategies. - Conducted in-depth user behavior analysis and marketing mix modeling to identify growth opportunities and optimize resource allocation.
- Directed targeted ad campaigns on LinkedIn Ads, YouTube Ads, Google Ads, and Facebook Ads, boosting lead generation and conversion rates through strategic planning. - Analyzed data to refine targeting strategies, utilizing advanced metrics to optimize return on investment. - Coordinated with sales and marketing teams to ensure cohesive strategies that aligned with business goals and growth marketing objectives.
- Developed and executed persuasive copy and creative designs for social media, enhancing client engagement and brand visibility. - Collaborated in the development of client websites and digital integrations, improving online presence and user interaction through data-driven insights. - Managed advertising campaigns across YouTube Ads, Google Ads, and Facebook Ads, optimizing for performance and reducing cost per acquisition through predictive analytics.