France
Marketing professional with 15+ years in B2B sales and marketing. Both clients and teams grow my passion for supporting people to collaborate and succeed in their projects. And in between? I'm all about structure, data, processes and frameworks to give life to the marketing strategy and scale the activity.
Driving demand generation across Europe and North America for embedded software development services. - Lead the reset of the demand generation engine, aligning digital acquisition channels with business growth priorities across regions - Manage a cross-functional team including a marketing project manager, an outbound specialist, and multiple external agencies - Own and optimize the corporate website as a core acquisition channel, driving performance through UX improvements and SEO strategy - Redesigned the Martech & Salestech stack, including the full data model and sync between our marketing automation tool and the CRM; implemented a lead nurturing engine and automated segmentation - Drive performance on SEA (Google Ads) and LinkedIn Ads, with tailored campaigns targeting niche B2B tech audiences - Develop a scalable campaign framework for both Europe and North America, including persona-based content journeys and outbound cadences - Collaborate closely with sales and engineering teams to ensure full-funnel alignment and feedback loops
Consultant for B2B SaaS, IT, Industrial, and Services clients, helping them design and execute inbound strategies to support lead generation and sales alignment. - Leaded the design and implementation of end-to-end inbound strategies (personas, editorial plans, SEO, content, campaign frameworks, nurturing workflows) - Acted as a strategic advisor to marketing leaders to align inbound activities with pipeline and revenue goals - Supervised production of high-value assets (white papers, blog content, newsletters, and email programs) supporting awareness and conversion - Partnered with marketing operations and MarTech teams to define marketing automation frameworks (HubSpot), ensuring effective nurturing, lead scoring, and CRM alignment - Delivered performance reporting and insights to guide client decision-making - Managed multi-disciplinary teams (content creators, consultants, designers) and served as main project lead and client contact
Held multiple roles over 7 years, progressing from Business Development to Partnership Management and Digital Marketing. Gained a 360° view of the AdTech ecosystem (publishers, advertisers, SSPs, trading desks), with hands-on expertise in campaign strategy, programmatic partnerships, and performance optimization. Digital Marketing Specialist (2016 – 2017) - Defined and executed display media plans and paid acquisition strategies for retail and public sector clients - Coordinated cross-functional teams (media traders, developers, designers, publisher managers) to deliver omnichannel campaigns (display, video, social, native, mobile, audio) - Monitored campaign KPIs and drove continuous optimization to meet client ROI objectives Demand Partner Manager (2014 – 2016) - Developed and managed international AdTech partnerships with publishers and networks - Coordinated Header Bidding and OpenRTB integrations, ensuring technical and commercial alignment - Analyzed network performance and recommended optimization strategies Business Developer (2012 – 2014) - Led new business development in France and internationally for digital advertising campaigns - Specialized in acquisition and performance strategies on display and mobile traffic - Monitored campaign results and delivered recommendations to maximize ROI
Supported business development for a web communication and digital agency specializing in e-commerce, web marketing, and serious games (through Tanukis, acquired in 2012). Key Contributions: - Identified and qualified opportunities in web development (Magento, PrestaShop) and serious game design - Partnered with internal teams (designers, developers, project managers) to craft tailored strategic proposals for clients - Gained hands-on experience bridging technical teams and client business needs
Part of Oracle’s EMEA business development team, supporting pipeline growth across cloud and enterprise software solutions. Key Contributions: - Conducted discovery calls to identify and qualify new opportunities across multiple regions and verticals - Worked closely with marketing and field sales teams to align pipeline generation with regional go-to-market priorities - Applied the Sandler Sales methodology to drive consistent qualification and opportunity management - Contributed to building a structured demand generation pipeline for enterprise accounts