Merchtem, Flemish Region, Belgium
Experienced Brand Manager and Key Account Manager with a demonstrated history of working in the FMCG & Pharmaceuticals industry with also a temporary assignment as Field Sales Manager coaching 4 Sales Representatives. Skilled in Brand Management, Activation and Campaign Execution, New Product Introductions and Digital Strategy but also Negotiation, Stakeholder manangement and P&L ownership. Fluent Dutch, French and English speaker. Team player with positive mindset and can-do attitude !
MS&P on Multivitamins Category. Define Go-To-Market Strategy including Channel Strategy, Pricing and Promotion. Close collaboration with Marketing and Sales to achieve category growth ambitions.
Senior Key Account Manager New Channels : responsible for E-Commerce (Farmaline, Newpharma), Parapharmacies (Medi-Market) and Retail (Kruidvat, Colruyt). Objective is to increase penetration of Bayer Consumer Health brands outside traditional pharmacies. In charge of Annual Business Plan, Promotion Plan, Customer P&L and Yearly Contract Negotiations. Customer Relationship // Promo & Trade Marketing Planning // Customer P&L // Forecasting // Negotiating
Key Account Manager New Channels : responsible for Online Pharmacies (Farmaline, Newpharma), Parapharmacies (Medi-Market) and Retail (Kruidvat, Colruyt). Objective is to drive sales of Consumer Health brands outside traditional pharmacies. Customer Relationship // Promo & Trade Marketing Planning // Customer P&L // Forecasting // Negotiating
Leading and coaching the team of 4 Paharmacy Sales Representatives. Preparing Cycle Meetings and Sales Narrative for Pharmacy visits.
Brands : Quaker // Tropicana // Looza // Naked // Alvalle Brand management & strategy || New Product Introductions || ATL & BTL communication || Project management || Belgium & Netherlands FMCG
Brand management & strategy || New Product Introductions || ATL & BTL communication || Project management || Belgium & Netherlands