Namur, Walloon Region, Belgium
With a strong background in retail operations and digital transformation, I have evolved from Store Manager to Digital Product Manager in the food retail sector, gaining expertise in customer experience, team leadership, and digital solutions. Today, as Project Leader at Decathlon, I drive the digitalization of the in-store experience, focusing on in-store ordering, assortment extension, and product availability to create a seamless shopping journey. Passionate about bridging physical and digital retail, I thrive in cross-functional collaboration and customer-centric innovation.
Backpacking in Latin America and South-East Asia Seasonal work as head waiter - Lacanau Océan (France)
Market analysis and benchmark of the competitors Analysis of customer behavior and customer journeys Definition of the digital strategy and roadmap for four European countries of the group (Belgium, Serbia, Romania, Greece) Definition of the product vision and strategy Collaboration with UX/UI teams Stakeholders management (vendors, partners, etc.) Close collaboration with development teams Project management and follow-up (budget, deadline, roll out, etc.) Performance monitoring using metrics and KPI's
Responsibility for financial results and budgetary targets (annual turnover of approximately 17 million euros) Store maintenance and commercial attractiveness Implementation of commercial strategies and local initiatives People Management: Staff supervision, coaching, communication, team meetings, hiring policy Union Relations: Management of social relations in the store, conflict prevention and resolution Cost Management: Process optimization to ensure operational efficiency and cost control (maintenance, inventory, staff cost, etc.) Compliancy with safety and hygiene standards