Bucharest, Romania
Hi! 👋 I'm Virgil, and I'm fairly experienced in Media Acquisitions. I specialize in optimizing paid media channels to improve conversion rates and deliver measurable results. While managing significant ad spend, I prioritize performance and acquisition, using data-driven strategies to maximize ROI and achieve real growth.
Media Buying | Demand Generation | Paid Media | Marketing Partnerships Oversee and optimize high-impact media channels - including review sites, media partnerships, company listings, and lead-buy platforms - to generate quality leads and enhance brand visibility across top-tier publications.
Message Cohesiveness | Review of communication channels | Creative materials optimisation | Paid Media Strategy
Performance marketing | Acquisition marketing | Media buying | Product marketing | Marketing Partnerships Provide paid media and conversion rate optimisation services for digital products - Finance, AV, VPN, Hosting, Gaming, etc. - Media acquisition (CPC/CPL/CPA) and Partnership marketing - monthly spending up to $600k. - Data-driven feedback on product specs, promotions, and creative materials for improving the conversion rate. - Building strong connections with relevant people in partner media companies, both online and in person (conferences), helped us get access to exclusive offers and made our requests a priority. - Monetisation of residual or non-compliant traffic. Total project revenue $250k. Head of project.
Media Buy | Partnership Marketing | Affiliate Marketing | Tracking Systems | Lead Generation Managed media buying and affiliate management services for digital products - Finance, AV, VPN, Hosting, Gaming, etc. - Media acquisition (CPC/CPL/CPA) and Partnership Marketing - monthly spending up to $150k - Management of Tracking Systems: HasOffers (Tune)/ Voluum / etc - Report design, customization and Data Analysis - Pixel integration / Pixel setup (image/iframe/postback), A/B testing
Managed the monetisation of all traffic inventory (email/social/native/ppc). - Negotiation and performance review of the campaigns (CPM/C/L/A and RS) - network EPC increase from $0.2 to $1.8 over the course of two years. - Increased the portfolio of advertisers from 10 to 150. Advertisers in industries like: Insurance, Finance, AntiVirus, VPN, Hosting, Gaming - Provided consultancy to advertisers for obtaining the best results.
B2B Sales - Software / Hardware / Dev Services - Provide technology solutions that increase productivity while driving down expenses. - Worked directly with RDA’s CEO to exceed monthly targets and revenue expectations. - Customer proposals, Vendor assessments, certification completions and company/product trainings.