Vira Koreneva

Senior Product Manager | Platform & Operations | Simplifying Complex Systems at Scale

Vancouver, British Columbia, Canada

About

I’m a Senior Product Manager who loves solving complex problems in the Omni Fulfillment and data space. I work best where strategy, systems, and real user needs meet and I enjoy turning messy, cross-functional challenges into clear plans and scalable solutions. At lululemon, I’ve led work across OMS, Estimated Delivery Dates, Intelligent Sourcing, Safety Stock Management, and Inventory optimization. A lot of what I do involves connecting the dots between teams, clarifying priorities, and making sure we’re building the right things for guests and the business. I’m big on improving processes and creating structure where it didn’t exist before. I’m equally comfortable diving into details with engineers as I am shaping multi-year strategies with leadership. You'll find me on the engagement committee and finding the humour even in the most stressful days. In my spare time you'll find me bike packing, knitting, cooking, and reading. If you’re into fulfillment, data, product strategy, or have any book recommendations feel free to reach out.

Experience

  • Senior Product Manager at Wealthsimple
    Apr 2026 - Present · 3 mos

  • lululemon (Vancouver, British Columbia, Canada)
    • Senior Product Manager
      Apr 2025 - Present · 1 yr 3 mos

      Led the end-to-end creation of the OMS Snowflake data warehouse, enabling Order Create to Delivery Power BI reporting and established standardized performance metrics across order management systems and processes. Owned the long term strategy and execution of core omnichannel capabilities, including Estimated Delivery Dates (EDD), Safety Stock, Intelligent Sourcing, Markdown & Stockout Management, and OMS. Modernized attributes feeding vendor Algorithms and ML models, improving prediction accuracy across inventory exposure and sourcing tools. Championed creation of translation layer for custom Estimated Delivery Date business logic to reduce customer support volume, infrastructure sprawl, and MTTI/MTTR, while standardizing delivery timestamps used in reporting and by downstream systems. Acted as SME in consulting engagement to reimagine the delivery experience using customer insights and industry trends, thereby driving $10M in conversion revenue and lifetime guest value.

    • Product Manager Omni Fulfillment
      Aug 2022 - Apr 2025 · 2 yrs 9 mos

      Led cross functional product initiatives across technology, fulfillment operations, distribution centers, stores, and vendor partners to improve performance in complex omni channel systems. Translated operational pain points into clear requirements, success metrics, and scalable solutions. Owned the 2024 Canada Post strike preparedness strategy, creating a cross-team runbook that mitigated undeliverable and cancelled orders during peak holiday season and established a repeatable disruption playbook. Modernized inventory capabilities by decommissioning a legacy Safety Stock system and launching a Machine Learning based Dynamic Safety Stock tool, reducing cancellations by 2% and increasing inventory exposure across the fulfillment network. Strengthened execution and alignment by founding a bi-weekly Product Connect with Blue Yonder, standardizing product operating models, and improving planning, documentation, and Jira practices. Delivered backorder logic improvements that unlocked $3M in incremental revenue.

  • Snow Software (1 yr)
    • Product Manager
      Dec 2021 - Jul 2022 · 8 mos

      erved as a change agent championing adoption of global product and process best practices while continuously refining backlog priorities through competitive analysis, industry trends, and customer feedback. Owned customer centric product discovery by conducting interviews, writing clear requirements, and aligning features to real stakeholder needs. Built and maintained a 12 month roadmap aligned to company values and OKRs, ensuring strong cross-functional alignment across sales, support, engineering, customer success, and marketing. Improved execution quality by standardizing bug gating and backlog prioritization using a value based framework. Created internal product training to deepen team understanding of customer value and enable better day to day engineering decisions. Established foundational customer insights by researching and implementing user personas and pioneering a Customer Enhancement Review Committee, creating a structured feedback loop that amplified customer voice across the organization.

    • Product Owner
      Aug 2021 - Dec 2021 · 5 mos

  • Routeique - Cloud-based Logistics & Delivery Management (Calgary, Canada Area)
    • Product Owner
      Mar 2019 - Jul 2021 · 2 yrs 5 mos

      Supported end to end product delivery by translating business needs into clear documentation, user stories, and acceptance criteria. Created user flows, wireframes, and prototypes to communicate intent and guide development. Partnered closely with stakeholders and customers through interviews, account management, training, support, and delivery field trips to ensure solutions met real user needs. Owned user enablement through creation of user guides, training sessions, and videos, driving successful adoption post-launch. Played a key role in release quality by performing UAT, QA, backlog grooming, roadmap planning, and technical debt management. Improved delivery consistency by streamlining release rituals and documentation, and championed the creation and implementation of the Routeique Design System to standardize UX across products.

    • Business Data Analyst
      Jan 2019 - Mar 2019 · 3 mos

      Delivered data driven insights by performing SQL analysis to validate hypotheses and create proof of concept solutions for end to end distribution stakeholders including vendors, distributors, and stores. Defined business problems, opportunities, and solution options, ensuring requirements were grounded in real customer and operational needs for vendors, warehouse employees, and delivery drivers. Validated proposed solutions through analysis and stakeholder collaboration, and served as the primary business analyst for the company’s largest customer account, supporting high impact decision making and delivery.

  • UX/ UI Designer at Freelance
    Sep 2020 - Jun 2021 · 10 mos

    - Distilled client business requirements by interviewing business stakeholders - Defined client root business problems - Developed possible solutions with wireframes, process flow diagrams, site maps - Produced UI / UI design direction using design flats with reusable design components and prototypes