Hamburg, Hamburg, Germany
With over a decade of marketing experience, I have developed a unique perspective on brand management by working across both the agency and client sides. My journey has allowed me to spearhead strategic development and integrated campaigns for global premium automotive brands like Mercedes-Benz, Audi, and BMW, while also building deep-rooted expertise in the FMCG and consumer sectors for brands such as Gerolsteiner, Guhl, Rauch, Rotbäckchen and Vodafone. A significant chapter of my career was spent at Google, where I drove hardware marketing for the Pixel and Nest portfolios across the DACH region. Managing more than 10 successful product launches in a highly competitive environment sharpened my ability to blend data-driven product positioning with creative excellence. Following leadership roles at agencies like Jung von Matt and David+Martin , I have joined Häppy as Client Service Director. In this role, I lead the account management team and serve as a strategic business partner, focusing on the expansion and strategic development of our client service offerings. I believe that meaningful communication is the foundation of all lasting relationships and that success is measured by the cultural impact and relevance a brand has on people's lives. My focus is on elevating the synergy between strategy and creation to ensure brands achieve sustainable, long-term success. I am always open to connecting with fellow professionals to discuss digital brand architecture, holistic campaigns, or new approaches to strategic consulting.
Head of Consulting & Executive Board Member
Extended Executive Board Member and leading the accounts for Four20 Pharma, Gerolsteiner, GUHL, Hannoversche Versicherung, Hessischer Rundfunk, HUK-Coburg, König Pilsner, Rauch as well as supporting the awesome Cupra Tribe
Part of TheGame Group for BMW leading the international account. Mostly working on ATL campaigns for brand and product to web3 projects like metaverse. Redefining brand strategy, corporate visuality and tonality for existing and new brands. Besides as well lead on client EnBW and internal AI ambassador and agency value pilot.
(Maternity Cover) # Product Marketing: Multichannel campaigns (ATL, BTL) for brand love and lead gen # Brand Marketing: Member facing campaigns & CRM (cultural marketing, special content series, category & program launches, instructor launches) # Internal process optimisation
Product Marketing for DACH for Google Pixel & Google Nest # Product positioning and go-to-market # Research for product and creative assets # Localization and copywriting # Steering the German Google Store (from SEO to promo and CRM)
Hardware Marketing for DE: # Google Pixel & Google Nest: Go-To-Market planning, promotions, partner coops, event management, global asset adaptation, influencer marketing # X-product creative process and delivery manager: ATL, BTL, CRM, SEA, GDN, GoogleStore, Social, YT, co-marketing, packaging, guidelines, XFN-checks # MadeByGoogle social media (campaign) manager: global asset adaptation, key local highlights Latest Work: Launching Pixel 4, Nest Mini and Nest Wifi in DE with a 2 day Event (October 15th & 16th) with 100 German and international journalists, 150 influencers & friends, 100+ special guests, 20 superfans and 70 promoters trained. Working at Google Germany GmbH via Adecco GmbH